Shut Up and Listen: How We Used Social Listening to Connect With Customers/Students and Build a Community
1/1/2016

In social media, content creation is often king. The University of North Florida’s Thomas G. Carpenter Library has refocused its efforts away from original content in an effort to focus on listening and engagement. This practice has led the Carpenter Library to build a reliable, friendly, and helpful online community that has inspired other departments on campus to do the same. By monitoring keywords, hashtags, and geotags, library staff has kept tabs on what students have to say about the library’s various services, resources, spaces, employees, and more. Over the past 2 years, follower counts on Facebook and Twitter have almost doubled, as have engagements such as likes and shares.

This presentation will share:

• A variety of exchanges and informal data points that have been generated by using social listening

• How other libraries can easily follow suit

• Monitoring tools

• Ways in which the Carpenter Library plans to move forward

Presenter:  Maria Atilano is the Marketing and Student Outreach Librarian at the University of North Florida’s (UNF) Thomas G. Carpenter Library in Jacksonville. She began working in academic libraries in 2002 as a student employee while studying at the University of North Carolina at Greensboro. Before becoming a librarian, Maria held staff positions as Library Services Specialist in Public Services and Sr. Library Services Associate in Special Collections at UNF. She graduated with her M.L.I.S. from Florida State University in 2012. Maria’s professional interests

When you receive your confirmation of registration for this archive the link to the archive will be included in the confirmation email.
Location: Online
Via Adobe Connect

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Introduction to Content Marketing
1/1/2016

Content marketing may be a new term for librarians, but it is a growing and effective trend in the business world. In this workshop, Laura Solomon will introduce you to content marketing by teaching you how to create a content strategy and how to implement it. This workshop will explain this growing trend, as well as give you and your staff the tools they need to get started on creating your own content strategy."

Presenter:  Laura Solomon, Library Services Manager, Ohio Public Library Information Network and author of The Librarian's Nitty Gritty Guide to Content Marketing and Doing Social Media So It Matters: A Librarian's Guide.

When you receive your confirmation of registration for this archive the link to the archive will be included in the confirmation email.
 
Location: Online
Via Adobe Connect

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Increase Library Usage Through Strategic Merchandising
4/18/2019

There's a lot of science and psychology in the retail merchandising world that can benefit your library. In fact, it can not only invigorate and improve your everyday displays and signage, it can also increase your usage statistics. Trying it doesn't have to be difficult or expensive. In this webinar, Kathy Dempsey will explain what merchandising is and will reveal strategies to help you do it quickly and effectively. Through pro tips and lots of photographic examples, you will:

• Learn the difference between creating displays and doing merchandising.

• Understand how the magic of merchandising can increase library usage and circulation.

• Realize what turns people off and keeps them from entering your building.

• View photos of great (and not-so-great) merchandising from libraries around the world.

• Realize how merchandising, signage, and displays affect the user experience (UX).

 
Presenter: Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.
Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.
 
When you receive your confirmation of registration for this archive the link to the archive will be included in the confirmation email.

 
 
Location: Online
Via Adobe Connect

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Free Tools for Working with Graphics and the Web
3/25/2020

Do you spend a good part of your job working with graphics, social media or websites? The web is filled with tools vying for your attention, but some of the best lie waiting under the radar. Learn about these online gems, which you can use to improve your workflow or create new content, or share with your friends and colleagues. Discover a plethora of online tools that you probably haven’t heard of but will be glad that (now) you have.

Presenter: Laura Solomon, MCIW, MLS, is the Library Services Manager for the Ohio Public Library Information Network . She has been doing web development and design for more than twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics.  As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

When you receive your confirmation of registration for this archive the link to the archive will be included in the confirmation email.

Location: Online
Via Adobe Connect

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RA Rethink: Merchandising and Upselling Edition
4/22/2020

If someone told you there’s a practical and easy way to increase circulation, patron visits, program attendance and the job satisfaction of your staff, would you do it? Of course you would. Librarian Becky Spratford has developed a method you can use to accomplish all of this and it plays off of the skills, talents, and interests you already possess. She’ll explain how to deepen staff involvement in readers’ advisory in a way that gets everyone from staff to patrons excited. You are spending a lot of effort and money on cultivating good collections, but are you giving those collections a fair chance to shine? Are you linking your work with patrons as you find them items to your programming and other services? Do your patrons even know the full breadth of what you offer them? And how are you measuring results? With just a few simple tweaks to how you already market your collections, services, programs and even staff, Becky will help you leave a trail of happier and more engaged patrons in your wake.
 
Learning Objectives:

• learn how to get all library staff involved with creating displays and promoting your collections

• understand value of creating a participatory patron experience

• be able to promote library services and programs from every service point

Presenter:

Becky Spratford is a Readers' Advisor in Illinois specializing in serving patrons ages 13 and up.  She trains library staff all over the world on how to match books with readers through the local public library.  She runs the critically acclaimed RA training blog RA for All.  She is under contract to provide content for EBSCO’s NoveList database and writes reviews for Booklist and content for Library Journal. Becky is also known for her work with horror readers as the author of The Reader’s Advisory Guide to Horror, Second Edition [ALA Editions, 2012] and is currently hard at work on the 3rd Edition. She is a proud member of the Horror Writers Association and currently serves as the Association’s Secretary and organizer of their annual LIbrarians’ Day. You can follow Becky on Twitter @RAforAll. 
 

When you receive your confirmation of registration for this archive the link to the archive will be included in the confirmation email.

 
Location: Online via Adobe Connect

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Connecting with Teens Today and Tomorrow
6/11/2020

Library staff working with teens are expert at connecting with the age group in face-to-face settings. However, it can be challenging to keep those connections, and create new ones, within a virtual environment. In this webinar participants have the chance to learn about and brainstorm ways to connect with and build relationships with teens; learn what current needs and interests are; and develop activities that support the social, emotional, and civic engagement in today’s virtual environments and tomorrow’s return to face-to-face.

Learning Objectives:

• Identify strategies for connecting with teens in virtual environments
• Discover tools to use to connect with teens without internet @ home
• Identify ways to build teen social emotional skills and civic engagement virtually and face-to-face

Presenter:  

Linda W. Braun is LEO’s Project Management and Consulting Coordinator. Over the past two decades, Linda has provided project management, training, and consulting services to a variety of schools, libraries, and out-of-school-time learning institutions. Linda has a Masters of Science Degree in Library and Information Science from Simmons College and a Masters of Education with a specialization in Technology in Education from Lesley University.

Linda previously taught for Simmons College in their School of Library and Information Science, the University of Maryland Information School, and for the Lesley University, Graduate School of Education. She is a four-time recipient of the WISE Online Teaching Award, has won the Young Adult Library Services Association’s (YALSA) Writing Award, served as President of YALSA in 2009-2010. She co-authored The Future of Library Services for and with Teens: A Call to Action and Libraries Ready to Code: Promoting CS Opportunities for Youth Through Libraries.

Location: Online via Zoom

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Connecting with Teens Today and Tomorrow
6/11/2020

Library staff working with teens are expert at connecting with the age group in face-to-face settings. However, it can be challenging to keep those connections, and create new ones, within a virtual environment. In this webinar participants have the chance to learn about and brainstorm ways to connect with and build relationships with teens; learn what current needs and interests are; and develop activities that support the social, emotional, and civic engagement in today’s virtual environments and tomorrow’s return to face-to-face.

Learning Objectives:

• Identify strategies for connecting with teens in virtual environments

• Discover tools to use to connect with teens without internet @ home

• Identify ways to build teen social emotional skills and civic engagement virtually and face-to-face

Presenter:  

Linda W. Braun is LEO’s Project Management and Consulting Coordinator. Over the past two decades, Linda has provided project management, training, and consulting services to a variety of schools, libraries, and out-of-school-time learning institutions. Linda has a Masters of Science Degree in Library and Information Science from Simmons College and a Masters of Education with a specialization in Technology in Education from Lesley University.

Linda previously taught for Simmons College in their School of Library and Information Science, the University of Maryland Information School, and for the Lesley University, Graduate School of Education. She is a four-time recipient of the WISE Online Teaching Award, has won the Young Adult Library Services Association’s (YALSA) Writing Award, served as President of YALSA in 2009-2010. She co-authored The Future of Library Services for and with Teens: A Call to Action and Libraries Ready to Code: Promoting CS Opportunities for Youth Through Libraries.

When you receive your confirmation of registration for this archive the link to the archive will be included in the confirmation email.

Location: Online via Zoom

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Brand Touchpoints: All the Staff & All the Stuff
8/18/2020

You probably have a pretty good understanding of what a "brand" is. But what about a "brand touchpoint"? Do you know what that is? And do you realize that you are a brand touchpoint?
 
A brand is much more than a logo; it's how people feel about your library. And a touchpoint is any point of contact or interaction, which of course affects how people feel about an organization. So every person, and every space, and every item that's related to your library is a brand touchpoint. Every interaction that people have, face-to-face or online, affects their opinions of you.
 
It's vital for all library employees to realize this and to understand how to be the best brand ambassadors they can be.

Learning Objectives: 

• Define the business terms and relate them to libraries
• Explain how every employee and every interaction matter
• Discuss user experience (UX) and public perception
• Share real examples of how laypeople see and discuss libraries
• Offer guidelines on how to be a positive touchpoint

This session is meant to be eye-opening for employees who shy away from branding and marketing responsibility, and for those who don't believe their work matters to the public. And it's meant to be inspiring, to demonstrate how everyone matters, and to encourage listeners to strive toward their best work.

Presenter:
Kathy Dempsey wrote the popular how-to tome, The Accidental Library Marketer, and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.

Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.

This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word.
Location: Online via Zoom

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Brand Touchpoints: All the Staff & All the Stuff
8/18/2020

You probably have a pretty good understanding of what a "brand" is. But what about a "brand touchpoint"? Do you know what that is? And do you realize that you are a brand touchpoint?
 
A brand is much more than a logo; it's how people feel about your library. And a touchpoint is any point of contact or interaction, which of course affects how people feel about an organization. So every person, and every space, and every item that's related to your library is a brand touchpoint. Every interaction that people have, face-to-face or online, affects their opinions of you.
 
It's vital for all library employees to realize this and to understand how to be the best brand ambassadors they can be.

Learning Objectives: 

• Define the business terms and relate them to libraries

• Explain how every employee and every interaction matter

• Discuss user experience (UX) and public perception

• Share real examples of how laypeople see and discuss libraries

• Offer guidelines on how to be a positive touchpoint

This session is meant to be eye-opening for employees who shy away from branding and marketing responsibility, and for those who don't believe their work matters to the public. And it's meant to be inspiring, to demonstrate how everyone matters, and to encourage listeners to strive toward their best work.

Presenter:
Kathy Dempsey wrote the popular how-to tome, The Accidental Library Marketer, and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.

Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.

This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word.

When you receive your confirmation of registration for this archive the link to the archive will be included in the confirmation email.
Location: Online via Zoom

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Public Relations and Marketing Networking Meeting
9/30/2020

We know these uncertain times are a challenge for everyone.  Here is an opportunity to talk with your peers and learn how they are managing this crisis.  This meeting will be held through Zoom which is user friendly to all devices.  You will receive a link in your email when you register and 2 hours before the meeting.  We hope you will join us to share your successes and find answers to your challenges.  Email topics a head of time to Melissa Lattanzi.
Location: Online via Zoom

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Marketing Automation in Public Libraries
11/10/2020

Join us to discover how marketing automation can streamline your customer engagement, help strengthen the library brand and build awareness of all the wonderful things your library offers the community.  Hear how libraries around the world are hooking Patron Point's marketing automation platform up to their ILS to leverage the wealth of data and transform library processes.

Learning Objectives:

• How to harness data from a myriad of different library systems/platforms to fully understand each of your Patrons
• Learn how marketing automation can help you strengthen your brand, engage your Patrons and drive usage of your services
• How to delight your Patrons with personalized, relevant, fully automated communications

Presenter:

Brendan joined the Patron Point team in January 2020 after 10 highly enjoyable years working for collectionHQ, which is owned by Baker & Taylor. His current role with Patron Point is to work with public libraries across the U.S. to introduce and demonstrate the benefits of marketing automation. Outside of work, Brendan’s two children (Aiden 10, Eva 7) keep him very busy and on his toes – great training for his marathon running!
 
Location: Online via Zoom

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Marketing Automation in Public Libraries
11/10/2020

Join us to discover how marketing automation can streamline your customer engagement, help strengthen the library brand and build awareness of all the wonderful things your library offers the community.  Hear how libraries around the world are hooking Patron Point's marketing automation platform up to their ILS to leverage the wealth of data and transform library processes.

Learning Objectives:

• How to harness data from a myriad of different library systems/platforms to fully understand each of your Patrons
• Learn how marketing automation can help you strengthen your brand, engage your Patrons and drive usage of your services
• How to delight your Patrons with personalized, relevant, fully automated communications

Presenter:

Brendan joined the Patron Point team in January 2020 after 10 highly enjoyable years working for collectionHQ, which is owned by Baker & Taylor. His current role with Patron Point is to work with public libraries across the U.S. to introduce and demonstrate the benefits of marketing automation. Outside of work, Brendan’s two children (Aiden 10, Eva 7) keep him very busy and on his toes – great training for his marathon running!
 
Location: Online via Zoom

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Public Relations and Marketing Networking Meeting
12/3/2020

We know these uncertain times are a challenge for everyone.  Here is an opportunity to talk with your peers and learn how they are managing this crisis.  This meeting will be held through Zoom which is user friendly to all devices.  Please be prepared to discuss future marketing plans.

You will receive a link in your email when you register and 2 hours before the meeting.  We hope you will join us to share your successes and find answers to your challenges.  Email topics a head of time to Melissa Lattanzi.
Location: Online via Zoom

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Public Relations and Marketing Networking Meeting
2/25/2021

We know these uncertain times are a challenge for everyone.  Here is an opportunity to talk with your peers and learn how they are managing this crisis.  This meeting will be held through Zoom which is user friendly to all devices.  

You will receive a link in your email when you register and 2 hours before the meeting.  We hope you will join us to share your successes and find answers to your challenges.  Email topics a head of time to Melissa Lattanzi.
Location: Online via Zoom

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Empathetic Marketing: Connecting with Users through Marketing
4/21/2021

Empathetic marketing is the latest marketing trend—showing users how you can meet their core emotional needs. When libraries use empathetic marketing to show users how library services and staff can meet their emotional needs, it helps users feel more connected, shows them that people know and care about what they are experiencing, and lets them know that we can help them in a variety of ways. Once users realize that the library staff know and care about their needs, they often feel more comfortable seeking assistance from us when they need it—whether related to the library and research or not.

Learning Objectives:

• Define empathetic marketing
• Show examples of empathetic marketing
• Demonstrate ways that libraries can incorporate empathetic marketing in their outreach endeavors

Presenter: 

 Carrie Girton is the Public Services Librarian at Rentschler Library at Miami University Hamilton in Hamilton, Ohio. She earned her MLIS from the University of Kentucky. Carrie recently served as the Interest Group Coordinator for the Academic Library Association of Ohio (ALAO) and as Co-Chair for the Association of College & Research Library’s (ACRL) Distance Learning Section (DLS) Bibliography Committee. She volunteers for a local community center’s afterschool program, coaching K-5 students on reading and literacy skills.
 
Location: Online
Via Zoom

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Empathetic Marketing: Connecting with Users through Marketing
4/21/2021

Empathetic marketing is the latest marketing trend—showing users how you can meet their core emotional needs. When libraries use empathetic marketing to show users how library services and staff can meet their emotional needs, it helps users feel more connected, shows them that people know and care about what they are experiencing, and lets them know that we can help them in a variety of ways. Once users realize that the library staff know and care about their needs, they often feel more comfortable seeking assistance from us when they need it—whether related to the library and research or not.

Learning Objectives:

• Define empathetic marketing
• Show examples of empathetic marketing
• Demonstrate ways that libraries can incorporate empathetic marketing in their outreach endeavors

Presenter: 

 Carrie Girton is the Public Services Librarian at Rentschler Library at Miami University Hamilton in Hamilton, Ohio. She earned her MLIS from the University of Kentucky. Carrie recently served as the Interest Group Coordinator for the Academic Library Association of Ohio (ALAO) and as Co-Chair for the Association of College & Research Library’s (ACRL) Distance Learning Section (DLS) Bibliography Committee. She volunteers for a local community center’s afterschool program, coaching K-5 students on reading and literacy skills.
 
Location: Online
Via Zoom

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Crash Course in Using TikTok
5/5/2021

TikTok provides libraries with a unique approach to bringing new video content to their social media and encouraging interaction. With the use of TikTok, libraries can make short form videos that can take a variety of approaches from informative to funny all while using the intuitive app to distribute the message to both old and new users. Additionally, with it's ease of shareability to other social media platforms, it can be easily shared with other library social media platforms making for great cross-platform promotion.

Learning Objectives:

• Understand the basics of TikTok and how to put together a video
• Learn the ideas behind content creation for the app and what sort of brand you want to create for the library
• Tips and Tricks for using TikTok's extras

Presenter:

David Roberts is a Reference & Social Media Librarian at Salem Public Library. He earned his MLIS at Kent State University and before that worked several years as a journalist. A love of content creation and a passion for libraries combined to create a great opportunity to use social media to give libraries a colorful and entertaining personality.
 
Location: Online via Zoom

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Crash Course in Using TikTok
5/5/2021

TikTok provides libraries with a unique approach to bringing new video content to their social media and encouraging interaction. With the use of TikTok, libraries can make short form videos that can take a variety of approaches from informative to funny all while using the intuitive app to distribute the message to both old and new users. Additionally, with it's ease of shareability to other social media platforms, it can be easily shared with other library social media platforms making for great cross-platform promotion.

Learning Objectives:

• Understand the basics of TikTok and how to put together a video
• Learn the ideas behind content creation for the app and what sort of brand you want to create for the library
• Tips and Tricks for using TikTok's extras

Presenter:

David Roberts is a Reference & Social Media Librarian at Salem Public Library. He earned his MLIS at Kent State University and before that worked several years as a journalist. A love of content creation and a passion for libraries combined to create a great opportunity to use social media to give libraries a colorful and entertaining personality.
 
Location: Online via Zoom

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Plan a Campaign to Draw People Back Into Your Libraries
6/10/2021

Even if your library never completely closed to the public, you’ll still want to alert everyone when your building is fully open again. To draw people back to your spaces and services, your outreach will need to be creative and attention-getting, as well as thoughtful and reassuring. It will also need to be well-planned.
 
To help you reach everyone in your community effectively—even people without internet access—this training session will offer guidance, ideas, and a marketing plan template that’s ready to fill in and roll out.
 
Learning Objectives:

• How to word messaging to address patrons’ potential trepidation about re-entering busy buildings
• How and where to place your messages to reach everyone
• Which offerings to prioritize in your messages
• How to construct a simple marketing plan just for this reopening campaign

 
While marketing communications maven Kathy Dempsey will lead this webinar and cover all the topics above, she’ll also allow ample time for attendees to share ideas and strategies with their colleagues. This way, everyone will leave with a well-rounded batch of recommendations and ideas.

Presenter:

Kathy Dempsey wrote the popular how-to tome, The Accidental Library Marketer, and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.

Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.

This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word.

The last 30 minutes of this webinar will be a roundtable discussion for the Public Relations and Marketing Network.
 
Location: Online via Zoom

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Plan a Campaign to Draw People Back Into Your Libraries
6/10/2021

Even if your library never completely closed to the public, you’ll still want to alert everyone when your building is fully open again. To draw people back to your spaces and services, your outreach will need to be creative and attention-getting, as well as thoughtful and reassuring. It will also need to be well-planned.
 
To help you reach everyone in your community effectively—even people without internet access—this training session will offer guidance, ideas, and a marketing plan template that’s ready to fill in and roll out.
 
Learning Objectives:

• How to word messaging to address patrons’ potential trepidation about re-entering busy buildings
• How and where to place your messages to reach everyone
• Which offerings to prioritize in your messages
• How to construct a simple marketing plan just for this reopening campaign

 
While marketing communications maven Kathy Dempsey will lead this webinar and cover all the topics above, she’ll also allow ample time for attendees to share ideas and strategies with their colleagues. This way, everyone will leave with a well-rounded batch of recommendations and ideas.

Presenter:

Kathy Dempsey wrote the popular how-to tome, The Accidental Library Marketer, and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding.

Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.

This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 20+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible. She continues to fight the stereotypes that librarians are boring and that "marketing" is a dirty word.

The last 30 minutes of this webinar will be a roundtable discussion for the Public Relations and Marketing Network.
 
Location: Online via Zoom

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Public Relations and Marketing Networking Meeting
6/10/2021

We know these uncertain times are a challenge for everyone.  Here is an opportunity to talk with your peers and learn how they are managing this crisis.  This meeting will be held through Zoom which is user friendly to all devices.  

You will receive a link in your email when you register and 2 hours before the meeting.  We hope you will join us to share your successes and find answers to your challenges.  Email topics a head of time to Melissa Lattanzi.
Location: Online via Zoom

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Digital Marketing Tips, Tricks & Trends
11/10/2021

In this 2-hour session, we will explore how to leverage Canva to create content for social media, email marketing, and more. This course will cover the basics of graphic design and general rules to keep in mind when designing your next Instagram post or email header. Then, we will walk through the process of using Canva and some helpful features that can help your work look more professional! In the second half of the series, we will discuss social media trends and brainstorm ideas to take your digital marketing efforts to the next level. Time will be provided for discussion and questions. 
 
Learning Objectives

• Learn the basics of graphic design and why it matters for your library. 
• How to apply for a Canva nonprofit account and navigate tools for content creation.
• Understand trends and upcoming changes on various social media platforms. 

 
Presenter :

Alexandria Yurosko is the Marketing Content Manager for the Nature Center at Shaker Lakes. With a decade of experience in marketing, Alexandria has developed a passion for helping nonprofit organizations reach their target audiences through relevant and strategic marketing.
 
Location: Online via Zoom

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Digital Marketing Tips, Tricks & Trends
11/10/2021

In this 2-hour session, we will explore how to leverage Canva to create content for social media, email marketing, and more. This course will cover the basics of graphic design and general rules to keep in mind when designing your next Instagram post or email header. Then, we will walk through the process of using Canva and some helpful features that can help your work look more professional! In the second half of the series, we will discuss social media trends and brainstorm ideas to take your digital marketing efforts to the next level. Time will be provided for discussion and questions. 
 
Learning Objectives

• Learn the basics of graphic design and why it matters for your library. 
• How to apply for a Canva nonprofit account and navigate tools for content creation.
• Understand trends and upcoming changes on various social media platforms. 

 
Presenter :

Alexandria Yurosko is the Marketing Content Manager for the Nature Center at Shaker Lakes. With a decade of experience in marketing, Alexandria has developed a passion for helping nonprofit organizations reach their target audiences through relevant and strategic marketing.
 
Location: Online via Zoom

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Public Relations and Marketing Networking Meeting
12/9/2021

Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices.  You will receive a link in your confirmation email  a reminder 2 hours before the meeting. We hope you will join us. 

You will receive a link in your email when you register and then again, two hours before the meeting.  We hope you will join us to share your successes and find answers to your challenges.  Email topics ahead of time to Melissa Lattanzi.
Location: Online via Zoom

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Library Summer Program Marketing Crash Course
3/9/2022

Cari Hillman, Community Engagement Director of the MidPointe Library System shares marketing tips and tricks to help make your summer a success. Scalable to libraries of all sizes, this session will outline the power of a comprehensive marketing plan and (if applicable) ways to use CSLP resources for your marketing mix.

Learning Objectives:

• Learn the value of going “all in” on summer library programs
• Reframe your summer marketing mindset
• Tips to engage your staff

Presenter:

Cari Hillman has nearly 20 years of marketing experience, though she uses assorted social media filters to make it look more like 5. She serves as the community engagement director for the MidPointe Library System in southwest Ohio, overseeing library marketing, system-wide programming and community partnership development. She assists on multiple local boards and committees, including Downtown Middletown Inc. and Women Enriching Lives. Additionally, she is the chair of the CSLP Social Media Committee. She hates Twitter, loves Instagram and dreams of enlisting TikTok celebrities in her library marketing campaigns.
 
Location: Online via Zoom

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Library Summer Program Marketing Crash Course
3/9/2022

Cari Hillman, Community Engagement Director of the MidPointe Library System shares marketing tips and tricks to help make your summer a success. Scalable to libraries of all sizes, this session will outline the power of a comprehensive marketing plan and (if applicable) ways to use CSLP resources for your marketing mix.

Learning Objectives:

• Learn the value of going “all in” on summer library programs
• Reframe your summer marketing mindset
• Tips to engage your staff

Presenter:

Cari Hillman has nearly 20 years of marketing experience, though she uses assorted social media filters to make it look more like 5. She serves as the community engagement director for the MidPointe Library System in southwest Ohio, overseeing library marketing, system-wide programming and community partnership development. She assists on multiple local boards and committees, including Downtown Middletown Inc. and Women Enriching Lives. Additionally, she is the chair of the CSLP Social Media Committee. She hates Twitter, loves Instagram and dreams of enlisting TikTok celebrities in her library marketing campaigns.
 
Location: Online via Zoom

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Public Relations and Marketing Networking Meeting
5/12/2022

Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices.  You will receive a link in your confirmation email  a reminder 2 hours before the meeting. We hope you will join us. 

Email topics ahead of time to Ragan Snead.
Location: Online via Zoom

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Introduction to Web Accessibility
8/3/2022

In this 90-minute webinar you'll gain an understanding of which guidelines are used to measure website accessibility in the United States and how to begin to evaluate your own library's site for potential issues. We'll also discuss some common pitfalls and things to avoid.
 

Topics for this webinar include:

• What accessibility means in a web context, and how it differs from web usability
• Legal issues surrounding web accessibility and how these can affect libraries
• National and international standards commonly used for accessibility evaluations, and which to use, when
• An introduction to automated validators and what they can and cannot do
• Actual code examples for both good and bad implementations of some common HTML elements

Learning Objectives:

• Know what website accessibility is and why it matters, including from a legal standpoint
• Learn of the two main standards used for website accessibility and when to apply them
• Understand how automated validators work and what they can and cannot do
• Learn several code examples, both good and bad, for increasing accessibility

Presenter:

Laura Solomon, MCIW, MLS, is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer.  She has been doing web development and design for more than twenty years in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics.  As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.


 
Location: Online via Zoom

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Introduction to Web Accessibility
8/3/2022

Recorded 8/3/2022

In this 90-minute webinar you'll gain an understanding of which guidelines are used to measure website accessibility in the United States and how to begin to evaluate your own library's site for potential issues. We'll also discuss some common pitfalls and things to avoid.
 

Topics for this webinar include:

• What accessibility means in a web context, and how it differs from web usability
• Legal issues surrounding web accessibility and how these can affect libraries
• National and international standards commonly used for accessibility evaluations, and which to use, when
• An introduction to automated validators and what they can and cannot do
• Actual code examples for both good and bad implementations of some common HTML elements

Learning Objectives:

• Know what website accessibility is and why it matters, including from a legal standpoint
• Learn of the two main standards used for website accessibility and when to apply them
• Understand how automated validators work and what they can and cannot do
• Learn several code examples, both good and bad, for increasing accessibility

Presenter:

Laura Solomon, MCIW, MLS, is the Library Services Manager for the Ohio Public Library Information Network and a W3C-certified front-end web developer.  She has been doing web development and design for more than twenty years in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics.  As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.


 
Location: Online via Zoom

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Public Relations and Marketing Networking Meeting
8/11/2022

Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices.  You will receive a link in your confirmation email  a reminder 2 hours before the meeting. We hope you will join us. 

Email topics ahead of time to Ragan Snead.
Location: Online via Zoom

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NEO-RLS Annual Membership Meeting & Appreciation Breakfast
11/16/2022

Mark your calendars to attend the NEO-RLS 2022 Annual Membership Meeting & Appreciation Breakfast in-person on Wednesday, November 16, 2022.  The Membership Meeting & Appreciation Breakfast are open to library administrators, trustees and staff.
 

• Learn how NEO-RLS is progressing financially, what our plans are for the future, more about the services we currently provide and tell us what you think
• Celebrate all those that have contributed time and expertise to NEO-RLS over the past year
• Congratulate the 2021 Rising Star, Shooting Star, and Advocacy Award recipients and honorees
• Hear from Wendy Knapp, State Librarian of Ohio

Featured Presentation:  No More Neutral: How to Use Marketing to Position Your Library in Challenging Times   

On top of everything else they need to do, libraries increasingly find themselves at the center of controversy. The American Library Association reports a substantial increase in the number of book bans and challenges in 2021 (double the number of reports from 2020). Oftentimes, the library’s efforts to create collection and service policies that fulfill its mission statement of inclusion are the focus of these challenges. These attacks cost money, lower morale and productivity amongst the staff of small and rural libraries. They also threaten the very existence of libraries as safe spaces. But libraries do have some power, and it comes in the form of promotion. In this session, you’ll learn marketing tactics you can use now to clarify your library’s policies, solidify your library’s positions, and clearly communicate your mission, vision, and values. And you’ll hear tactics to use to rally community and stakeholder support to your defense if your library should face such a challenge.   

 

  Learning Objectives:

• Concrete tips for strengthening the public’s perception of the library now, including tips on how to promote their mission, vision, and values, the policies they create to protect intellectual freedom, and their place in the community as a safe and welcoming space.  
• Marketing strategies for handling a censorship challenge, including strategies for responding to statements from critics via email, social media, and in the press. 
• Promotional ideas designed to rally library supporters.

Presenter:
Angela Hursh, Senior Engagement Consultant, NoveList
In this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
Location: Hilton Garden Inn
8971 Wilcox Dr
Twinsburg, OH 44087


This class was a popular class and it is full. Please email Melissa Lattanzi, lattanzm@neo-rls.org to be put on a waiting list and an additional class may be added for the future.

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Setting Up for Success! Tips to Help Your Library Clear the Top Five Marketing Hurdles
1/11/2023

• How to set measurable goals and target specific audiences.
• How to promote your library when you have no time or money.
• How to reach non-digital community members.

Location: Online via Zoom

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Setting Up for Success! Tips to Help Your Library Clear the Top Five Marketing Hurdles
1/11/2023

• How to set measurable goals and target specific audiences.
• How to promote your library when you have no time or money.
• How to reach non-digital community members.

Location: Online via Zoom

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Becoming Good Library Ambassadors
1/19/2023

Are you promoting your library the best you can, both inside and outside the library walls?  Learn ways that you can better represent your library in your community.
 
Learning Objectives:

• Empowering you and your whole staff to become good ambassadors
• Preparing for successful contacts within your community
• Enhancing your community's perception of your library

Presenter:

Former children's associate and retired branch manager with experience in rural, suburban, and urban public libraries; current part-time instructor in Cuyahoga Community College's Encore program for older adults

 
Location: Online via Zoom

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Becoming Good Library Ambassadors
1/19/2023

Recorded 1/19/2023

Are you promoting your library the best you can, both inside and outside the library walls?  Learn ways that you can better represent your library in your community.
 
Learning Objectives:

• Empowering you and your whole staff to become good ambassadors
• Preparing for successful contacts within your community
• Enhancing your community's perception of your library

Presenter:

Former children's associate and retired branch manager with experience in rural, suburban, and urban public libraries; current part-time instructor in Cuyahoga Community College's Encore program for older adults

 
Location: Online via Zoom

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The Science of Library Marketing: Why Now is the Perfect Time to Experiment with Your Library Promotions (And How to Do It)
2/15/2023

It goes without saying that libraries navigated a lifetime worth of challenges in the pandemic. Those challenges taught us an important lesson: we can do important things! As we emerge from the pandemic, now is the best time to ask exciting questions about your library promotions. What worked? What didn’t? What might work now that didn’t work in the past? In this session, you’ll have a chance to think like a library marketing scientist. Learn how to form a hypothesis, set up your experiments, record and analyze your results, and tie all of this to your marketing goals. Leave with the knowledge and inspiration to find new ways to get people to use your library.  

Learning Objectives:

• How to use your library's current promotional metrics to spot trends and create experiments that can further your library's overall strategic goals.  
•  A list of marketing factors to test.  
•  A list of metrics every library marketer needs to track and analyze.  
• How to make marketing experimentation a consistent (and fun!) part of your job. 

Presenter:
Angela Hursh, Senior Engagement Consultant, NoveList
In this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
 

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The Science of Library Marketing: Why Now is the Perfect Time to Experiment with Your Library Promotions (And How to Do It)
2/15/2023

Recorded 2/15/2023

It goes without saying that libraries navigated a lifetime worth of challenges in the pandemic. Those challenges taught us an important lesson: we can do important things! As we emerge from the pandemic, now is the best time to ask exciting questions about your library promotions. What worked? What didn’t? What might work now that didn’t work in the past? In this session, you’ll have a chance to think like a library marketing scientist. Learn how to form a hypothesis, set up your experiments, record and analyze your results, and tie all of this to your marketing goals. Leave with the knowledge and inspiration to find new ways to get people to use your library.  

Learning Objectives:

• How to use your library's current promotional metrics to spot trends and create experiments that can further your library's overall strategic goals.  
•  A list of marketing factors to test.  
•  A list of metrics every library marketer needs to track and analyze.  
• How to make marketing experimentation a consistent (and fun!) part of your job. 

Presenter:
Angela Hursh, Senior Engagement Consultant, NoveList
In this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
 

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Public Relations and Marketing Networking Meeting
3/1/2023

Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices.  You will receive a link in your confirmation email  a reminder 2 hours before the meeting. We hope you will join us. 

Email topics ahead of time to Jeff Laser.
Location: Online via Zoom

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Social Media Success is Possible! How to Transcend Tricky Algorithms and Handle Trolls
3/8/2023

Social media algorithms make success seem impossible for small and rural libraries, especially when the rules keep changing! But you can rise above algorithm changes by centering your social media promotions on strategy and implementing best practices that will hold no matter what changes are made by the platforms. In this interactive session, you’ll learn how to match your promotional goals with the available audience on each of the social media platforms and how to determine which kind of content works best on the platforms. Plus, you’ll get the secrets for handling negative comments and learn how to turn your trolls into supporters. 

Learning Objectives

• How to align what the library does on social media with their organization's overall goals, as well as how to focus the content they post to social media on the wants and needs of their available audience. 
• How to use evergreen posting practices to keep audiences engaged, even when the algorithm changes. 
• How to create a process to surprise and delight negative commenters on social media. 

Presenter:
Angela Hursh, Senior Engagement Consultant, NoveList
In this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
 
Location: Online via Zoom

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Social Media Success is Possible! How to Transcend Tricky Algorithms and Handle Trolls
3/8/2023

Recorded 3/8/2023

Social media algorithms make success seem impossible for small and rural libraries, especially when the rules keep changing! But you can rise above algorithm changes by centering your social media promotions on strategy and implementing best practices that will hold no matter what changes are made by the platforms. In this interactive session, you’ll learn how to match your promotional goals with the available audience on each of the social media platforms and how to determine which kind of content works best on the platforms. Plus, you’ll get the secrets for handling negative comments and learn how to turn your trolls into supporters. 

Learning Objectives

• How to align what the library does on social media with their organization's overall goals, as well as how to focus the content they post to social media on the wants and needs of their available audience. 
• How to use evergreen posting practices to keep audiences engaged, even when the algorithm changes. 
• How to create a process to surprise and delight negative commenters on social media. 

Presenter:
Angela Hursh, Senior Engagement Consultant, NoveList
In this role she helps libraries create effective and engaging marketing, within budget and with a personalized approach. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County, and more than 20 years as an Emmy-award winning broadcast television news journalist. Angela is passionate about library marketing and has expertise in collection marketing, strategy, public relations, email, and social media.
 
Location: Online via Zoom

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Leveraging the Power of TikTok
4/4/2023

Learn about many of the different ways libraries & librarians can leverage the power of TikTok. Using examples from her own TikTok, Kelsey will demonstrate how TikTok videos can be used by libraries for things like advocacy, collection development, outreach, readers advisory, tutorial-creation, and community building. We’ll also talk about the safety of using TikTok, it’s powerful impact on the publishing industry, and more. You’ll leave this session inspired to give TikTok a try!

Learning Objectives:

• Identify various goals that TikTok can help libraries and librarians achieve.
• Describe the ways TikTok is impacting the publishing industry and the reading trends and habits, particularly among young adults.
• List various strategies a librarian can use to leverage TikTok for collection development, particularly diverse collection development.

Presenter:

Kelsey Bogan is a high school Librarian, adjunct MSLIS Professor, and a professional Speaker/Presenter who enjoys helping librarians learn to leverage the power of social media for their library’s advocacy, collection development, outreach, and community-building efforts. Kelsey is an outspoken advocate for reform in the library profession, especially as relates to outdated collection organization and development traditions. She is particularly proud to have created the viral library organization concept “Dynamic Shelving,” and of her ongoing work to redevelop her library towards greater inclusivity, accessibility, and equity. Connect with Kelsey on Twitter & TikTok @KelseyBogan, or on her blog www.dontyoushushme.com!
Location: Online via Zoom

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Leveraging the Power of TikTok
4/4/2023

Recorded 4/4/2023

Learn about many of the different ways libraries & librarians can leverage the power of TikTok. Using examples from her own TikTok, Kelsey will demonstrate how TikTok videos can be used by libraries for things like advocacy, collection development, outreach, readers advisory, tutorial-creation, and community building. We’ll also talk about the safety of using TikTok, it’s powerful impact on the publishing industry, and more. You’ll leave this session inspired to give TikTok a try!

Learning Objectives:

• Identify various goals that TikTok can help libraries and librarians achieve.
• Describe the ways TikTok is impacting the publishing industry and the reading trends and habits, particularly among young adults.
• List various strategies a librarian can use to leverage TikTok for collection development, particularly diverse collection development.

Presenter:

Kelsey Bogan is a high school Librarian, adjunct MSLIS Professor, and a professional Speaker/Presenter who enjoys helping librarians learn to leverage the power of social media for their library’s advocacy, collection development, outreach, and community-building efforts. Kelsey is an outspoken advocate for reform in the library profession, especially as relates to outdated collection organization and development traditions. She is particularly proud to have created the viral library organization concept “Dynamic Shelving,” and of her ongoing work to redevelop her library towards greater inclusivity, accessibility, and equity. Connect with Kelsey on Twitter & TikTok @KelseyBogan, or on her blog www.dontyoushushme.com!
Location: Online via Zoom

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Marketing and Graphic Design for Libraries
8/15/2023

Learn the basics of marketing and graphic design for your library. The marketing team from the Stow-Munroe Falls Public Library will discuss how they rebranded their library, create multi-media marketing materials, and handle social media, web design, and merchandising.

Also learn time and money-saving tips, as well as design elements to enhance your library's message including:

• Choosing and using type
• Developing a color theme
• Working with images

The afternoon will be a PR/Marketing Networking Meeting.

Presenters:

Sue Kirchgessner's 25-year career in visual communication has included graphic design, video, photography, and web design. She joined the Stow-Munroe Falls Public Library's Marketing Team in 2016.
 
Ann Malthaner graduated from Kent State with a degree in Advertising and has worked in the marketing field for 34 years.  Prior to the library, she worked at Akron/Cleveland advertising agencies and the marketing department of Little Tikes.  She joined the Stow-Munroe Falls Public Library in 2005.  

 
Location: Stow-Munroe Falls Public Library
3512 Darrow Rd.
Stow, OH 44224


This class was a popular class and it is full. Please email Melissa Lattanzi, lattanzm@neo-rls.org to be put on a waiting list and an additional class may be added for the future.

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Public Relations and Marketing Networking Meeting
8/15/2023

Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices.  You will receive a link in your confirmation email  a reminder 2 hours before the meeting. We hope you will join us. 

Email topics ahead of time to Jeff Laser.
Location: Online via Zoom

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Strategies for Outreach to Marginalized Populations
9/20/2023

The dedicated people who work in libraries support their patrons in many ways. Perhaps one of the most important, and least visible, population segments they assist are marginalized peoples. When those in the LGBTQ+ or homeless communities seek out guidance, libraries are there. But if you want to proactively offer services to them, or to BIPOC teens, disabled individuals, and others, how can you reach them?

This session will teach you the basics of outreach communication, then show you how to apply them to get your messages to those in need, even if they don't have email or internet service.  These strategies will be especially helpful to those who don’t have prior communications training, or who don’t have a plan and / or a budget for outreach. Even solo librarians can benefit. Any library worker will leave this session with more knowledge and confidence in communicating with hard-to-reach segments of their communities.

Learning Objectives:

• Know how and why to separate populations into “target audiences”
• Understand the importance of basic audience research
• Be able to craft attention-getting messages 
• Know where to place messages so they’ll be seen, online and offline
• Have ideas for helpful partnerships

Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 28 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She's Founding Chair of the Library Marketing and Communications Conference. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 25+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.

 
Location: Online via Zoom

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Strategies for Outreach to Marginalized Populations
9/20/2023

Recorded 9/20/23

The dedicated people who work in libraries support their patrons in many ways. Perhaps one of the most important, and least visible, population segments they assist are marginalized peoples. When those in the LGBTQ+ or homeless communities seek out guidance, libraries are there. But if you want to proactively offer services to them, or to BIPOC teens, disabled individuals, and others, how can you reach them?

This session will teach you the basics of outreach communication, then show you how to apply them to get your messages to those in need, even if they don't have email or internet service.  These strategies will be especially helpful to those who don’t have prior communications training, or who don’t have a plan and / or a budget for outreach. Even solo librarians can benefit. Any library worker will leave this session with more knowledge and confidence in communicating with hard-to-reach segments of their communities.

Learning Objectives:

• Know how and why to separate populations into “target audiences”
• Understand the importance of basic audience research
• Be able to craft attention-getting messages 
• Know where to place messages so they’ll be seen, online and offline
• Have ideas for helpful partnerships

Kathy Dempsey wrote the popular how-to book The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 28 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She's Founding Chair of the Library Marketing and Communications Conference. This writer, editor, and marketing maven has been giving presentations across the U.S. and Canada for 25+ years, always sprinkling them with humor to make marketing concepts more interesting and accessible.

 
Location: Online via Zoom

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Canva Tips and Tricks for Advanced Users
11/28/2023

Join us as we explore some of the lesser known features of Canva Pro, and learn new uses for commonly used features. From animation to picture retouching, Canva is a versatile tool with so many hidden uses!

Learning Objectives:

• Utilize lesser-known features of common tools (such as the gradient sliders on the color selection tool)
• Discover new features (such as Animation)
• Improve the overall quality of Canva productions

Presenter:

Amanda Hughes is a youth services library associate with the Bexley Public Library by day, and an amateur graphic designer... also by day! She helps design many of the materials used in the building, including BPL's custom summer reading art.
Location: Online via Zoom

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Canva Tips and Tricks for Advanced Users
11/28/2023

Recorded 11/28/23

Join us as we explore some of the lesser known features of Canva Pro, and learn new uses for commonly used features. From animation to picture retouching, Canva is a versatile tool with so many hidden uses!

Learning Objectives:

• Utilize lesser-known features of common tools (such as the gradient sliders on the color selection tool)
• Discover new features (such as Animation)
• Improve the overall quality of Canva productions

Presenter:

Amanda Hughes is a youth services library associate with the Bexley Public Library by day, and an amateur graphic designer... also by day! She helps design many of the materials used in the building, including BPL's custom summer reading art.
Location: Online via Zoom

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Public Relations and Marketing Virtual Networking Meeting
2/20/2024

Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices.  You will receive a link in your confirmation email  a reminder an hour before the meeting. We hope you will join us. 

Email topics ahead of time to Jeff Laser.
Location: Online via Zoom

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Patron Point Training
4/11/2024

This hour long session will cover all of the primary features of Patron Point's software, including the email builder, segments, campaigns, and reports.

Learning Objectives:

• Create and send an email in Patron Point
• Build patron segments
• Put together a simple Patron Point campaign

Presenter:

Brenna Hill is the Training and Instructional Design Manager for Patron Point and has been with the company since 2022.
Location: Online via Zoom

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Patron Point Training
4/11/2024

Recorded 4/11/24

This hour long session will cover all of the primary features of Patron Point's software, including the email builder, segments, campaigns, and reports.

Learning Objectives:

• Create and send an email in Patron Point
• Build patron segments
• Put together a simple Patron Point campaign

Presenter:

Brenna Hill is the Training and Instructional Design Manager for Patron Point and has been with the company since 2022.
Location: Online via Zoom

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Canva Basics
4/23/2024

Canva is a powerful tool for creating quick graphics, but it can be tricky to learn all the ins and outs of it! Join us as we delve into some of the popular features of Canva and how to use them.

Learning Objectives:

• Learn some of the commonly used tools in Canva and how they function
• Create a solid knowledge foundation in Canva terminology
• Improve the overall quality of your Canva productions

Presenter:

Amanda Hughes is a youth services library associate with the Bexley Public Library by day, and an amateur graphic designer... also by day! She helps design many of the materials used in the building, including BPL's custom su
Location: Online via Zoom

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Canva Basics
4/23/2024

Recorded 4/23/24

Canva is a powerful tool for creating quick graphics, but it can be tricky to learn all the ins and outs of it! Join us as we delve into some of the popular features of Canva and how to use them.

Learning Objectives:

• Learn some of the commonly used tools in Canva and how they function
• Create a solid knowledge foundation in Canva terminology
• Improve the overall quality of your Canva productions

Presenter:

Amanda Hughes is a youth services library associate with the Bexley Public Library by day, and an amateur graphic designer... also by day! She helps design many of the materials used in the building, including BPL's custom su
Location: Online via Zoom

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Using Words to Invite: Crafting Great Program Descriptions
5/1/2024

What makes a strong program description? In this session, you will learn the importance of great program titles and descriptions, and how to write them for audiences of all ages and interests. Master the art of clear, concise, and compelling program descriptions that will engage your community. We will discuss techniques to highlight your library's programs, empowering you to attract and retain participants.

Learning Objectives:

• How to title your programs
• Write clear, engaging program descriptions
• How to write for different audiences and mediums

Presenter:

Heather Feenaughty is the PR/Marketing Manager at Westlake Porter Public Library. Heather brings over 14 years' experience in marketing and public relations. She served as a Public Affairs Broadcast Journalist in the U.S. Army for five years and spent seven years at Case Western Reserve University’s Undergraduate Admissions marketing team. Heather has been in the library world for 2 years and plans to add many more. Heather has yet to receive the prestigious Cannes Lions Award for Creative Effectiveness but is a five-time local scarecrow contest winner (should be six), won a Rosette at the Cuyahoga County Fair in the crochet division, and spear-headed WPPL’s Westlake in Bloom third place win.
Location: Online via Zoom

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Using Words to Invite: Crafting Great Program Descriptions
5/1/2024

Recorded 5/1/24

What makes a strong program description? In this session, you will learn the importance of great program titles and descriptions, and how to write them for audiences of all ages and interests. Master the art of clear, concise, and compelling program descriptions that will engage your community. We will discuss techniques to highlight your library's programs, empowering you to attract and retain participants.

Learning Objectives:

• How to title your programs
• Write clear, engaging program descriptions
• How to write for different audiences and mediums

Presenter:

Heather Feenaughty is the PR/Marketing Manager at Westlake Porter Public Library. Heather brings over 14 years' experience in marketing and public relations. She served as a Public Affairs Broadcast Journalist in the U.S. Army for five years and spent seven years at Case Western Reserve University’s Undergraduate Admissions marketing team. Heather has been in the library world for 2 years and plans to add many more. Heather has yet to receive the prestigious Cannes Lions Award for Creative Effectiveness but is a five-time local scarecrow contest winner (should be six), won a Rosette at the Cuyahoga County Fair in the crochet division, and spear-headed WPPL’s Westlake in Bloom third place win.
Location: Online via Zoom

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Building Digital Communities: Tips and Tricks for Enhancing Your Social Media + Video Content
7/24/2024

All libraries are filled with stories, and we're not just talking books. In this presentation, we will look at organic ways to grow your digital communities on all the common social media platforms. We'll look at strategies that amplify your social media presence and show you free tools that you can use to create standout content. Whether social media is your main job, or something you're just trying out, this presentation gives you the tools to make your life easier.

Learning Objectives:

• Learn what social media channels are right for you + what types of content you should post
• Takeaway several strategies that can help you grow your channels organically
• Gain knowledge of free tools that exist that can streamline your content creation

Presenter:

Connor Dunwoodie is an Emmy-winning storyteller, and the founder of Chronicle Creative, a video production and digital content studio based in Columbus, OH. Connor has spent the better part of a decade in the digital storytelling business.
 
Location: Online via Zoom

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Building Digital Communities: Tips and Tricks for Enhancing Your Social Media + Video Content
7/24/2024

Recorded 7/24/24

All libraries are filled with stories, and we're not just talking books. In this presentation, we will look at organic ways to grow your digital communities on all the common social media platforms. We'll look at strategies that amplify your social media presence and show you free tools that you can use to create standout content. Whether social media is your main job, or something you're just trying out, this presentation gives you the tools to make your life easier.

Learning Objectives:

• Learn what social media channels are right for you + what types of content you should post
• Takeaway several strategies that can help you grow your channels organically
• Gain knowledge of free tools that exist that can streamline your content creation

Presenter:

Connor Dunwoodie is an Emmy-winning storyteller, and the founder of Chronicle Creative, a video production and digital content studio based in Columbus, OH. Connor has spent the better part of a decade in the digital storytelling business.
 
Location: Online via Zoom

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Public Relations and Marketing Virtual Networking Meeting
8/20/2024

Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices.  You will receive a link in your confirmation email  a reminder an hour before the meeting. We hope you will join us. 

Email topics ahead of time to Jeff Laser.
Location: Online via Zoom

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Adobe Illustrator Basics
12/11/2024

Design a logo using the various shape, drawing and text tools available in Adobe Illustrator.

Learning Objectives:

• Learn the fundamentals of vector illustration
• Explore the Illustrator workspace
• Create and transform objects using Drawing Tools

Presenter:

Elizabeth Alessandro has been a technology trainer for Cuyahoga County Public Library for 3 years. She is a certified Microsoft Office Specialist Expert with certifications in all Microsoft Office Associate 365 programs, as well as Microsoft Word Expert and Microsoft Access 2019. She is also an Adobe Certified Professional in Adobe Photoshop. Before teaching technology, she was an educator of English to speakers of other languages for over 10 years. She has found that teaching technology is very similar to teaching a language and this has helped her develop my skills in this field.
 
Location: Online via Zoom

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Full Spectrum Communications for Libraries - How MessageBee Enables and Enhances Patron Communications
2/6/2025

The MessageBee system is comprehensive communication solution for libraries – handling both account notifications and marketing/outreach communications via email, voice and text/sms. This presentation will cover the functionality contrasting key differences from what is available by default from native ILS communications.
 
From a marketing perspective, we will cover some common applications outside of just newsletters along with some best practices for marketing email communication.

Learning Objectives:

• Options for enhanced circulation notifications
• Ideas for engaging patrons through email marketing
• Best practices for email communications

Presenter:

Rob Klaus is President of Unique Management's Software & Patron Service operations. He has been working with public libraries on communication services for almost 25 years. He was central to the creation of Unique's MessageBee communication platform for libraries and has helped hundreds of libraries implement communication solutions.
Location: Online via Zoom

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Full Spectrum Communications for Libraries - How MessageBee Enables and Enhances Patron Communications
2/6/2025

Recorded 2/6/25

The MessageBee system is comprehensive communication solution for libraries – handling both account notifications and marketing/outreach communications via email, voice and text/sms. This presentation will cover the functionality contrasting key differences from what is available by default from native ILS communications.
 
From a marketing perspective, we will cover some common applications outside of just newsletters along with some best practices for marketing email communication.

Learning Objectives:

• Options for enhanced circulation notifications
• Ideas for engaging patrons through email marketing
• Best practices for email communications

Presenter:

Rob Klaus is President of Unique Management's Software & Patron Service operations. He has been working with public libraries on communication services for almost 25 years. He was central to the creation of Unique's MessageBee communication platform for libraries and has helped hundreds of libraries implement communication solutions.
Location: Online via Zoom

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Canva Essentials: From Ideas to Designs
2/18/2025

In this Canva Essentials session, you will discover how to create stunning visuals with ease using Canva. This beginner-friendly program covers essential design principles, from navigating the interface to customizing templates for various projects. By the end, you'll have the skills to craft eye-catching graphics for social media, presentations, and more!

Learning Objectives:

• Getting Started: Familiarize yourself with Canva’s interface and features.
• Creating Projects: Learn how to create stunning graphics for social media, presentations, flyers, and more.
• Tips and Tricks with Canva: See what you can do with Canva to take your designs to the next level.

Presenter:

Heather Feenaughty is the PR/Marketing Manager at Westlake Porter Public Library. Heather brings over 14 years' experience in marketing and public relations. She served as a Public Affairs Broadcast Journalist in the U.S. Army for five years and spent seven years at Case Western Reserve University’s Undergraduate Admissions marketing team. Heather has been in the library world for almost 3 years and plans to add many more. Heather has yet to receive the prestigious Cannes Lions Award for Creative Effectiveness but is a five-time local scarecrow contest winner (should be six), won a Rosette at the Cuyahoga County Fair in the crochet division, and spear-headed WPPL’s 2024 Westlake in Bloom first place win.

 
Location: Online via Zoom

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Canva Essentials: From Ideas to Designs
2/18/2025

Recorded:  2/18/25

In this Canva Essentials session, you will discover how to create stunning visuals with ease using Canva. This beginner-friendly program covers essential design principles, from navigating the interface to customizing templates for various projects. By the end, you'll have the skills to craft eye-catching graphics for social media, presentations, and more!

Learning Objectives:

• Getting Started: Familiarize yourself with Canva’s interface and features.
• Creating Projects: Learn how to create stunning graphics for social media, presentations, flyers, and more.
• Tips and Tricks with Canva: See what you can do with Canva to take your designs to the next level.

Presenter:

Heather Feenaughty is the PR/Marketing Manager at Westlake Porter Public Library. Heather brings over 14 years' experience in marketing and public relations. She served as a Public Affairs Broadcast Journalist in the U.S. Army for five years and spent seven years at Case Western Reserve University’s Undergraduate Admissions marketing team. Heather has been in the library world for almost 3 years and plans to add many more. Heather has yet to receive the prestigious Cannes Lions Award for Creative Effectiveness but is a five-time local scarecrow contest winner (should be six), won a Rosette at the Cuyahoga County Fair in the crochet division, and spear-headed WPPL’s 2024 Westlake in Bloom first place win.

 
Location: Online via Zoom

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Public Relations and Marketing Virtual Networking Meeting
2/25/2025

Here is an opportunity to share your challenges and successes with your peers. This meeting will be held through Zoom which is user friendly to all devices.  You will receive a link in your confirmation email  a reminder an hour before the meeting. We hope you will join us. 

 
Location: Online via Zoom

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Designing for Diversity in Your Library’s Communications
6/12/2025

Being intentional and inclusive in the design of your library’s communications, in both physical and digital library spaces, can support and enrich your library’s accessibility, diversity, and equity. The graphics, language, or format selected for communications provide an opportunity to create more welcoming spaces which reflect and represent your community’s diversity, including—but not limited to—race, gender, or neurodiversity. Explore the importance of inclusion and representation in design and take a fresh look at how your library’s signage, marketing materials, and online communication can contribute to a sense of belonging for all.

Learning Objectives:

• Define the concept of neurodiversity and recommend strategies for improving web presence to support inclusivity,
• Explore the importance of representation in design and consider options for including diverse representation,
• Consider the impact language can have on both online and in-person communication and propose tools for improvement.

Presenter: 

Mollie Peuler is the Elearning librarian at Appalachian State University. In this role, Mollie works to curate, design, and assess online learning objects and tools that support the flexible teaching and learning of information literacy concepts. Her research interests include instructional design, design justice, and inclusive design. Mollie received her MLIS from Florida State University and a Master of Education in Training and Development from North Carolina State University.

Location: Online via Zoom

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Designing for Diversity in Your Library’s Communications
6/12/2025

Recorded 6/12/25

Being intentional and inclusive in the design of your library’s communications, in both physical and digital library spaces, can support and enrich your library’s accessibility, diversity, and equity. The graphics, language, or format selected for communications provide an opportunity to create more welcoming spaces which reflect and represent your community’s diversity, including—but not limited to—race, gender, or neurodiversity. Explore the importance of inclusion and representation in design and take a fresh look at how your library’s signage, marketing materials, and online communication can contribute to a sense of belonging for all.

Learning Objectives:

• Define the concept of neurodiversity and recommend strategies for improving web presence to support inclusivity,
• Explore the importance of representation in design and consider options for including diverse representation,
• Consider the impact language can have on both online and in-person communication and propose tools for improvement.

Presenter: 

Mollie Peuler is the Elearning librarian at Appalachian State University. In this role, Mollie works to curate, design, and assess online learning objects and tools that support the flexible teaching and learning of information literacy concepts. Her research interests include instructional design, design justice, and inclusive design. Mollie received her MLIS from Florida State University and a Master of Education in Training and Development from North Carolina State University.

Location: Online via Zoom

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Canva II: Designing Impactful Flyers and Print Materials
9/17/2025

Print materials remain essential tools to inform, engage, and inspire their communities. This intermediate-level course focuses on creating effective, professional-quality print pieces such as flyers, posters, and other print materials using Canva.

We will explore layout strategies, content development, and visual branding techniques to produce materials that stand out. Whether promoting events, services, or seasonal campaigns, you'll gain the skills to create polished print materials that reflect your library’s mission and voice.

This course is beneficial for those with basic Canva knowledge.

Learning Objectives:

• Design visually appealing and brand-consistent flyers using features like custom templates, brand kits, and Canva elements.
• Optimize print layouts for different formats such as letter-size flyers, half-sheets, posters, brochures) to meet varied library needs and display spaces.
• Incorporate design best practices including visual hierarchy, accessibility, and layout techniques to improve flyer readability and effectiveness across print and digital formats.

Presenter:

Heather Feenaughty is the PR/Marketing Manager at Westlake Porter Public Library. Heather brings over 14 years' experience in marketing and public relations. She served as a Public Affairs Broadcast Journalist in the U.S. Army for five years and spent seven years at Case Western Reserve University’s Undergraduate Admissions marketing team. Heather has been in the library world for almost 3 years and plans to add many more. Heather has yet to receive the prestigious Cannes Lions Award for Creative Effectiveness but is a five-time local scarecrow contest winner (should be six), won a Rosette at the Cuyahoga County Fair in the crochet division, and spear-headed WPPL’s 2024 Westlake in Bloom first place win.
Location: Online via Zoom

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Canva II: Designing Impactful Flyers and Print Materials
9/17/2025

Recorded:  9/17/25

Print materials remain essential tools to inform, engage, and inspire their communities. This intermediate-level course focuses on creating effective, professional-quality print pieces such as flyers, posters, and other print materials using Canva.

We will explore layout strategies, content development, and visual branding techniques to produce materials that stand out. Whether promoting events, services, or seasonal campaigns, you'll gain the skills to create polished print materials that reflect your library’s mission and voice.

This course is beneficial for those with basic Canva knowledge.

Learning Objectives:

• Design visually appealing and brand-consistent flyers using features like custom templates, brand kits, and Canva elements.
• Optimize print layouts for different formats such as letter-size flyers, half-sheets, posters, brochures) to meet varied library needs and display spaces.
• Incorporate design best practices including visual hierarchy, accessibility, and layout techniques to improve flyer readability and effectiveness across print and digital formats.

Presenter:

Heather Feenaughty is the PR/Marketing Manager at Westlake Porter Public Library. Heather brings over 14 years' experience in marketing and public relations. She served as a Public Affairs Broadcast Journalist in the U.S. Army for five years and spent seven years at Case Western Reserve University’s Undergraduate Admissions marketing team. Heather has been in the library world for almost 3 years and plans to add many more. Heather has yet to receive the prestigious Cannes Lions Award for Creative Effectiveness but is a five-time local scarecrow contest winner (should be six), won a Rosette at the Cuyahoga County Fair in the crochet division, and spear-headed WPPL’s 2024 Westlake in Bloom first place win.
Location: Online via Zoom

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Public Relations and Marketing Active Learning Community Meeting
9/25/2025

We’re excited to unveil a fresh approach to professional connection and collaboration. Our traditional networking meetings are now Active Learning Communities—dynamic spaces designed for shared learning, real conversation, and practical support.

Join your peers to exchange ideas, celebrate successes, and discover new solutions to common challenges. You'll also get a guided introduction to our new message boards, which will help keep the conversation going long after the meeting ends.

This meeting will be held through Zoom which is user friendly to all devices.  You will receive a link in your confirmation email a reminder 2 hours before the meeting. We hope you will join us. Please send agenda items/questions to Jill Grunenwald.

Location: Online via Zoom

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Marketing and Outreach: Creating Engagement and Awareness
10/15/2025

Explore how library marketing and communications intersect with community engagement to build stronger connections with your audience. In this webinar, participants will identify goals for awareness, engagement, and usage while creating a comprehensive “map” of the library’s community touchpoints. Learn strategies to communicate consistently, craft compelling content, and strengthen partnerships for maximum impact. This session provides actionable steps to enhance engagement and ensure alignment with your library’s strategic priorities.

Learning Objectives:

• Identify and define outreach, marketing, and engagement goals aligned with their library’s mission.
• Map out key community touchpoints and explore techniques to build and sustain partnerships that increase visibility and usage. 
• Leave with practical tools and next steps tailored to their own library context.

Presenter:

Cordelia Anderson has a strong reputation as a thought leader and communications professional in the library industry. She is the author of Library Marketing and Communications: Strategies to Increase Relevance and Results from ALA Editions, and has received recognition such as Library Journal Marketer of the Year (2016) and John Cotton Dana awards (2016 and 2006). She has served as a jury member for the John Cotton Dana PR award; an advisory board member for UNC Charlotte’s Atkins Library; and a board member for the Library Marketing & Communications Conference. Cordelia worked in public libraries for 15 years, serving for a decade as Director of Marketing & Communications at Charlotte Mecklenburg Library.
Location: Online via Zoom

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Marketing and Outreach: Creating Engagement and Awareness
10/15/2025

Recorded 10/15/25

Explore how library marketing and communications intersect with community engagement to build stronger connections with your audience. In this webinar, participants will identify goals for awareness, engagement, and usage while creating a comprehensive “map” of the library’s community touchpoints. Learn strategies to communicate consistently, craft compelling content, and strengthen partnerships for maximum impact. This session provides actionable steps to enhance engagement and ensure alignment with your library’s strategic priorities.

Learning Objectives:

• Identify and define outreach, marketing, and engagement goals aligned with their library’s mission.
• Map out key community touchpoints and explore techniques to build and sustain partnerships that increase visibility and usage. 
• Leave with practical tools and next steps tailored to their own library context.

Presenter:

Cordelia Anderson has a strong reputation as a thought leader and communications professional in the library industry. She is the author of Library Marketing and Communications: Strategies to Increase Relevance and Results from ALA Editions, and has received recognition such as Library Journal Marketer of the Year (2016) and John Cotton Dana awards (2016 and 2006). She has served as a jury member for the John Cotton Dana PR award; an advisory board member for UNC Charlotte’s Atkins Library; and a board member for the Library Marketing & Communications Conference. Cordelia worked in public libraries for 15 years, serving for a decade as Director of Marketing & Communications at Charlotte Mecklenburg Library.
Location: Online via Zoom

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The Power of Storytelling and Empathy-Centered Communication
12/10/2025

Storytelling and empathetic communication are powerful, often underestimated tools in marketing and outreach. Centering empathy for your patrons' needs and experiences in your communication strategies will enhance the efficacy of your reach and will help you better understand who you’re serving. Applying storytelling best practices alongside empathy-centered communication will ensure you’re drawing in your audience meaningfully and sustaining their engagement, and your patrons will better understand how your library can meet their needs. You’ll leave this session with clear communication strategies and tools that simultaneously support your community and your services.
 
Learning objectives:

• Identify your unique audiences.
• Understand how to better communicate how your library can meet your audience’s needs.
• Gain confidence in interviewing and storytelling.

Presenter:  

Deborah Hakes leads marketing and communications for Georgia Public Library Service, which was named Library Journal's 2020 Marketer of the Year. She is a communications leader with expertise in storytelling and building brands for nonprofits, public health, and libraries. Hakes has served on the board for the Library Marketing and Communications Group since 2021, including currently as vice president. 
 
She has a passion for amplifying the voices of those who do good and telling stories that drive people to take action and has spent her career at state, national, and globally-focused nonprofit organizations. She began her career at The Carter Center in former U.S. President Jimmy Carter’s communications office, telling stories and raising awareness of international programming. At Welcoming America, she built the communications department from the ground up for a growing, new nonprofit. Currently at Georgia Public Library Service, she works to broaden awareness of the value of public libraries to build engagement and support, and she provides counsel to libraries to build their own communications expertise. 
 
Location: Online via Zoom

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The Power of Storytelling and Empathy-Centered Communication
12/10/2025

Recorded 12/10/25

Storytelling and empathetic communication are powerful, often underestimated tools in marketing and outreach. Centering empathy for your patrons' needs and experiences in your communication strategies will enhance the efficacy of your reach and will help you better understand who you’re serving. Applying storytelling best practices alongside empathy-centered communication will ensure you’re drawing in your audience meaningfully and sustaining their engagement, and your patrons will better understand how your library can meet their needs. You’ll leave this session with clear communication strategies and tools that simultaneously support your community and your services.
 
Learning objectives:

• Identify your unique audiences.
• Understand how to better communicate how your library can meet your audience’s needs.
• Gain confidence in interviewing and storytelling.

Presenter:  

Deborah Hakes leads marketing and communications for Georgia Public Library Service, which was named Library Journal's 2020 Marketer of the Year. She is a communications leader with expertise in storytelling and building brands for nonprofits, public health, and libraries. Hakes has served on the board for the Library Marketing and Communications Group since 2021, including currently as vice president. 
 
She has a passion for amplifying the voices of those who do good and telling stories that drive people to take action and has spent her career at state, national, and globally-focused nonprofit organizations. She began her career at The Carter Center in former U.S. President Jimmy Carter’s communications office, telling stories and raising awareness of international programming. At Welcoming America, she built the communications department from the ground up for a growing, new nonprofit. Currently at Georgia Public Library Service, she works to broaden awareness of the value of public libraries to build engagement and support, and she provides counsel to libraries to build their own communications expertise. 
 
Location: Online via Zoom

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Public Relations and Marketing Active Learning Community Meeting
2/18/2026

Join your peers to exchange ideas, celebrate successes, and discover new solutions to common challenges. 

This meeting will be held through Zoom which is user friendly to all devices.  You will receive a link in your confirmation email a reminder 2 hours before the meeting. We hope you will join us. Please send agenda items/questions to Jill Grunenwald.

Location: Online via Zoom

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Make Presentations with Canva
2/19/2026

Learn how to create polished, professional presentations using Canva, no design experience required. In this step-by-step training, participants will explore Canva’s presentation tools, layouts, and design features while learning practical tips for visual storytelling, branding, and accessibility. Attendees will learn the skills to design presentations that look great and communicate ideas clearly. 

Learning Objectives: 

• Create visually stunning and professional-looking presentations using Canva templates, layouts, and brand tools. 
• Apply core design principles such as layout balance, typography, color, and visual hierarchy within your presentations. 
• Learn to present and share Canva presentations efficiently across multiple formats and platforms. 

Presenter:

Heather Feenaughty is the PR/Marketing Manager at Westlake Porter Public Library. Heather brings over 14 years' experience in marketing and public relations. She served as a Public Affairs Broadcast Journalist in the U.S. Army for five years and spent seven years at Case Western Reserve University’s Undergraduate Admissions marketing team. Heather has been in the library world for almost 3 years and plans to add many more. Heather has yet to receive the prestigious Cannes Lions Award for Creative Effectiveness but is a five-time local scarecrow contest winner (should be six), won a Rosette at the Cuyahoga County Fair in the crochet division, and spear-headed WPPL’s 2024 Westlake in Bloom first place win.
Location: Online via Zoom

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