Event Registration - New York Wine & Grape Foundation

As non-alcoholic wines and ready-to-drink (RTD) beverages continue to gain traction, producers face a complex and evolving regulatory landscape. Understanding how these products are defined, classified, and regulated is critical to bringing them to market successfully—and compliantly.

This webinar will break down the key legal and regulatory considerations for producing non-alcoholic wine and RTDs, with a focus on federal requirements and New York-specific implications. We’ll clarify how “non-alcoholic wine” is defined under federal rules, when a product is no longer considered wine, and how that shift impacts oversight—whether through the TTB or FDA.

Participants will gain practical guidance on labeling requirements, including what must be disclosed versus what is optional, as well as when formula approvals are required and how to prepare for submission. The session will also explore state-by-state considerations, common compliance pitfalls, and real-world examples of both compliant and non-compliant products.

We’ll also cover approval timelines, available regulatory resources, and key marketing and advertising dos and don’ts to help ensure your product positioning aligns with current rules.

Whether you’re exploring new product lines or already in production, this session will help you navigate the regulatory landscape with greater clarity and confidence—so you can innovate without missteps.