MacDonald Broadcasting Company strives to be an innovative leader in the Greater Lansing communications industry by providing solutions that identify, understand and exceed the expectations of our clients, listeners, and communities we serve, while maintaining a high level of integrity and professionalism. MacDonald Broadcasting is proud to be a family owned and operated radio group, featuring a diverse portfolio of stations including 101.7 MIKE FM, POWER 96.5, WILS 1320 AM and EASY 93.3/WXLA 1180 AM.
Sleep Easy Branding is an AI led Internet marketing consulting group focused on organic web traffic growth, AI readiness, and implementation. We work with businesses that need more than search engine traffic tactics, they need strategies that keep working long after the initial engagement.
We offer decades of experience in SEO, AI, analytics, and digital strategy. Hands-on experience with real-world integrations, data standards, and complex sites are just one of the things that set us apart. All of our engagements are designed for clarity and speedy operational impact. Structured at the source and governed at scale, we work with multiple systems to turn visibility into measurable brand recall and sustained growth.
We combine technical SEO with AI Optimization (AIO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). Then we layer in Brand Memory Optimization (BMO), the discipline of making your name the default label for the correct explanation in all search engines.
310 Greenwood Street • Room B-103
