Event Registration - Oklahoma Hotel and Lodging Association
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OHLA Quarterly Member Event, featuring Social Media Strategies
4/30/2019 - 4/30/2019

Event Description
Social Media Marketing: How to Engage Your Audience and Share Your Story
Social media is visual marketing at its finest. The lodging industry is uniquely positioned to take advantage of social media because everything we do is visual. 80% of guests make booking decisions based on the first impressions of what they see online. Once you can grab someone's initial attention, it's relatively easy to convince them to research your offering further and take action to learn more. When you pair that with the fact that social media is the new TV station, it means that you can easily get your message out to a huge audience on a reasonable budget. 
 
In this session, we'll talk about how to use great visual marketing and storytelling to promote your lodging property as a place to stay or to tell your story and how you support the community. 
 
Patrick Allmond of Focus Digital Marketing, will use his two decades of technology and digital marketing skills to make sure you walk away with steps to establish a successful social media strategy.
 
In this session you will learn:
- How to work on a long-term social media strategy oriented around the different travels seasons in the state
- The importance of visual marketing on social media to inflate your reach and relevance 
- How to tell your story and engage followers in the good work your hotel does on and off-premise
- How to take advantage of the paid side of social media to drastically increase the reach of social media updates
- How to use retargeting and other advanced methods to laser target people in active buying mode. This is what the big brands use to take advantage of the hottest prospects 

Pricing
Members - $50
Non-members - $60
Students - $25

Schedule
  • 10:15am - 11:30am: Member Services Committee Meeting
  • 10:15am - 11:30am: Governmental Affairs Committee Meeting
  • 11:45am: Luncheon
  • 1:45 p.m. - 3:00 p.m.: Board of Directors meeting.

The Speaker
Patrick Allmond of Focus Digital Marketing in Oklahoma City, is a 20-year veteran of the business world and creator of the “Own Your Empire” marketing system, his structured way of teaching businesses how to build evergreen lead generation systems for their growing businesses.
 
Business owners come to Patrick to learn how to be rock star marketers in their industry using the internet for their social media and email marketing, lead generation, digital and TV marketing. In addition to consulting he travels the country speaking at events showing people how to generate results so they don’t waste their time or money. 
 
Patrick is a also a frequent television contributor on ABC/CBS/NBC/FOX, has a weekly web TV and radio series, and is a writer for SUCCESS and Entrepreneur magazines.