The Communicator Volume 2.17 Issue July 2025 |
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| Dear Members and Friends of CASIA, What a day! Our CASIA Golf Classic last week was an incredible success—once again bringing together over 115 golfers and volunteers for a full day of fun, friendly competition, and industry connection at the beautiful Lyman Orchards.
We couldn’t have asked for better weather, a more picturesque course, or a more enthusiastic group of participants. A huge thank you to every single player, sponsor, and volunteer who made this event possible. Events like these are what make CASIA feel more like a family than just an association. We have the greatest association in the industry and that shined through last week! It was tremendous to see so many of you on Thursday and I can't wait to see you this fall!
We’re especially grateful for our amazing sponsors: |
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- USA Central Station
- ISC East
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Centralarm
- ADI | Snap One
- Security Supply
- NMC
And a special thanks to JCI for their incredible support year after year—your ongoing commitment to CASIA helps make events like this possible.
As great as the Golf Classic was, we’re not slowing down—we’re just getting started. Mark your calendars for October 16th—because CASIA is proud to launch our brand-new October Fest Expo! It’s happening from 1-6pm at The VUE in Hamden, CT, and it's going to be a fall event to remember. The October Fest Expo will feature: - Our very own CASIA Expo
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October Fest-themed food and beer
- Plenty of networking and product discovery
- The latest technology, solutions, and services—all right here in Connecticut!
We’re bringing the industry to you, and we want to see all of our members there. Let’s make this the biggest and most successful Connecticut-focused industry expo yet. Together, we’re building momentum, energy, and impact—and I can’t wait to see what we accomplish next. Enjoy your summer, and I’ll see you this fall! Sincerely, Jim Carey CASIA President |
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Systematize Your Sales Engine!! |
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Tired of feeling beholden to one or a few superstar salespeople, but find it hard to duplicate their effectiveness? While every company is unique there are specific elements to put in place that will create a growth engine that is predictable, reliable and helps your company reach its full potential.
This session will dive into the best practices of world class sales organizations from a process, people, and pipeline perspective.
Whether the goal is to grow the company to a certain revenue, RMR or EBITDA level for succession planning purposes, for an eventual sale, or just to relieve the owner's burden of growing sales themselves, this session will provide the roadmap needed to accomplish the growth desired, predictably and consistently.
Registration is Complimentary for CASIA Members!
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From Burnout to Breakthrough: How CASIA
Can Help You Build a Team That Frees You to Grow! |
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At last week’s CASIA Golf Classic, I had the chance to catch up with one of our longtime members—someone who’s built a great business and has been in the industry for years. As we talked over lunch, he shared something that really stuck with me: “Shannon, I’m exhausted. I'm running around crazy, and I want others to step up so I can delegate—but I can’t seem to find the time, and I don’t know if my team’s ready to take on more. Everything is still falling on me.”
I think so many of you can relate to that. You didn’t start your business to become a slave to it, but when you’re handling every project, every sale, every problem… it’s easy to feel like there’s no way out. |
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The truth is, the way "out" starts with investing in your people—giving them the skills, confidence, and clear development pathways to step up and lead. That’s exactly why CASIA launched our new online training platform powered by Alarm Academy, and why this moment—right now—is the perfect time to start using it.
Courses like Project Management, Security SalesPro, and a growing library of technical and business-focused content are designed to help you: -
Empower your team with real skills they can apply immediately
- Delegate key responsibilities with confidence
- Create clear career pathways and growth plans
- Get yourself out of the weeds—and back to the big picture
When you train and develop your team, you stop working in the business and start working on the business. That shift is what leads to real, sustainable growth—and, yes, a little more room to breathe and enjoy life.
You don’t have to do it all alone. You shouldn’t have to. And with CASIA training available 24/7 at www.casiact.org, you have the tools right at your fingertips to start making those changes.
So if you’re feeling burned out—take a step toward breakthrough. Your team is ready to grow, and CASIA is here to help you get them there.
Here’s to building stronger businesses, developing stronger teams, and creating space for a better quality of life.
Shannon Few CASIA Executive Director |
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CASIA's All-New Online Training powered by Alarm Academy has Launched More New Courses!!
The Freshest Industry Content, Affordable Courses, and
Career-Boosting Education for Security & Life Safety Professionals |
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The Big Beautiful Bill - How Will It Impact You? By Mitch Reitman |
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On July 4th President Trump signed The One Big Beautiful Bill into law. The new bill contains several provisions that affect alarm and integration companies and their owners. There has been a lot of misinformation in the media and hopefully this will clear things up.
Here is what is, and what is not, in the bill:
Permanent extension of lower tax rates and brackets: The bill makes permanent the individual income tax rates and brackets established by the Tax Cuts and Jobs Act (TCJA), including lower individual tax brackets. The top marginal rate remains at 37% for taxable income over $626,350 for taxpayers who are married and file jointly (MFJ), 32% for income over $394,600 (MFJ), 24% for incomes over $206,700 (MFJ), and inflation adjustments are retained for all but the top bracket
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New Event: CASIA October Fest October 16, 2025 |
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Please Note: Associate Members or any other Supplier Company Must be an Exhibitor or Sponsor to Attend! |
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Join Us for CASIA's October Fest Event!
Get ready for an exciting fall event right here in Hampden CT! CASIA invites you to our all-new October Fest on October 16th from 1-6pm at The Vue. Experience a day filled with: -
CASIA Expo: Discover the latest technology, solutions, and new products from industry leaders.
- October Fest Themed Food and Beer: Enjoy delicious seasonal treats and beverages.
Don't miss out on this opportunity to network, learn, and celebrate with us! No need to travel out of state—we're bringing the best to you. Mark your calendars and join us for an unforgettable day at CASIA's October Fest!
Registration is FREE for CASIA Regular Members and $50 for Dealers/Integrators who are not current members. |
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Vendor Spotlight - WorkHorse |
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WorkHorse is your single point of data entry, built for the alarm industry to streamline operations, billing, and customer management. Say goodbye to duplicate entry across platforms. WorkHorse connects your CRM, billing, and central station accounts saving time, reducing errors, and helping you get paid faster with better insights and automation.
Sales: Anthony Sposato, | WorkHorseSCS.com
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Training Spotlight: Security SalesPro Course |
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Security Sales Pro powered by Braveheart Sales Performance This Sales Training Bundle includes 10 courses with companion worksheets and resources for New Salespeople, Technicians moving into sales, Individuals wanting selling refreshers, and Managers looking for materials to supplement onboarding and coaching!!
Core Components include online learning through 10 separate courses customized for the security industry along with worksheets and downloads to enable implementation and habit formation! You will also receive weekly sales tips via text to keep you motivated!
In addition, Sales Leaders will receive resources with the purchase of the course to help you work with your sales team, speak the same language and understand what your team is learning and how it can be implemented across your organization! |
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Research Roundup! AI: Moving from Buzz to Tangible Benefits |
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From Parks Associates: Written by Jennifer Kent, Ph.D. Parks Associates
"The emergence of consumer-facing generative AI is forcing a fundamental redefinition of what the smart home can do. AI is not just powering features behind the scenes; it is front-and-center in the user experience, capable of understanding intent, creating personalized automation, and delivering proactive assistance. Companies that move swiftly, thoughtfully, and responsibly now will shape consumer expectations and their own competitive futures.
Parks Associates latest research study of 8,000 US Internet households, AI in the Smart Home: Applications and Consumer Perceptions, quantifies consumers’ familiarity with and use of generative AI and gauges perceptions and concerns with artificial intelligence.
AI Innovation Opens New Possibilities and Competition
Connected home businesses are on the frontlines of AI use both internally and for product enhancement. Connected products and services generate a wealth of data that can inform organizational processes, including marketing methods and messages, support processes, and product development.
Ninety percent are using AI internally for at least one business purpose, including: 36% using AI for software development, code generation, quality assurance
30% using AI for personalized marketing and customer segmentation
AI/ML also increases solution value and capability to consumers but are often behind-the-scenes and not evident to the end-user. Consumer-facing generative AI applications are, for many consumers, the first time they’ve knowingly interacted with artificial intelligence. ...” |
Have You Logged into the CASIA Website Yet? |
Our website is full of Member Resources, Access to CASIA's Alarm Academy online training and so much more! If you didn't receive our welcome email inviting you to login to the site, please reach out to Shannon Few at shannon.few@casiact.org to ensure we have all of your current contact information so we can keep you informed! When you login and update your profile information, it will make your online experience with us super easy moving forward when you need to register for our events, training, and take advantage of member benefits! |
Special Thanks to Our Premier Partners!! |
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