The Gazette Volume 2.3 Issue May 2024 |
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| Dear GELSSA Members and Friends,
I hope you are enjoying your summer and staying cool in this Georgia heat! Things are also heating up here at GELSSA and we want you to be part of it. GELSSA is Re-Energized and we need great volunteers to step up and help us take this association to new heights! Please consider getting involved and giving back to the industry by serving on our Board of Directors! As a board member, you'll have the unique opportunity to influence key decisions, drive strategic initiatives, and collaborate with fellow industry leaders as we drive change and reinvent the value GELSSA delivers to members and the industry moving forward!
The GELSSA Election will be held prior to our Q3 Membership Meeting, taking place August 6th. Please complete the Call for Nominations form here to express your interest in a position or to nominate someone who is interested in serving GELSSA.
Positions that will be voted on include: President, Vice President, District 1 - NW Director, District 3 - SE Director, District 5 - Metro Director and Associate Director 1. The deadline for nominations is Friday, June 28, 2024.
The President and Vice President positions are 1-year terms (2025-2026) and the District and Associate Director positions are 2-year terms (2025-2027). These terms take effect in January of 2025. Officers will be sworn in at our Q4 Membership Meeting.
Our Q3 Membership Meeting followed by an awesome night at Truist Park to watch the Braves play is just over a month away. Please be sure to register and secure your tickets right away.
I look forward to seeing you in August at our meeting and enjoying a great night at the ball field with you! Sincerely,
Derek Dever GELSSA President |
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We held an awesome webinar yesterday with Gretchen Gordon who shared the tools you need to:
• Win more business through effective differentiation
• Create a playbook to produce repeatable sales results and improve efficiency
• Get paid for the value that you deliver If you were not able to attend the live webinar, we have good news for you! Click below to watch the recording on demand! Happy Selling! |
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Q3 Membership Meeting & Braves Game
Join us for an unforgettable experience at our Q3 GELSSA membership meeting followed by an exhilarating Atlanta Braves baseball game!
Connect with industry peers, gain valuable insights, and participate in engaging discussions during our meeting. Then, gear up for an evening of excitement as we head to Truist Park to cheer on the Braves as they play the Milwaukee Brewers.
Network, relax, and enjoy America's favorite pastime in the heart of Atlanta. Don't miss out on this perfect combination of business and pleasure! |
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| Q4 Holiday Event & Membership Meeting Immerse yourself in the spirit of the season by joining us for our GELSSA's Q4 membership meeting and holiday event!
This is going to be an awesome weekend that will kick off with Dinner on Friday, 11/1, followed by an inspiring educational lineup, lunch and evening holiday dinner on Saturday, 11/2. More details will be released soon!
Come join us for a weekend of camaraderie, learning, and holiday magic in the heart of Augusta, GA! Registration for this event will be live in July but be sure to mark your calendar now! |
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Research Insights from Parks Associates |
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Smart Tech for Multifamily Properties: Understanding ROI New Research from Parks Associates reveals Multifamily properties are increasingly investing in smart technology solutions to improve operations, reduce costs, and better attract and retain tenants, but there is an industry-wide need for benchmarking, to better gauge the outcomes of smart building deployments. |
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Interviews with multifamily executives highlight multiple benchmarks and additional metrics to measure impact of smart building deployments:
* Smart door locks and access control provide a 20% efficiency boost for maintenance staff by allowing them to enter residential units without needing to pull unit keys.
* Smart thermostat deployments incorporating advanced energy programs such as time-of-use experienced a 20-30% reduction in annual expenses and 20-30% reduction in energy use. |
Security America - Insurance |
The Electronic Security Association (ESA) formed the Security America insurance program to relieve electronic security, life safety installation and monitoring businesses from everyday risk.
Our industry expertise means we understand the unique problems your business might face: injury to workers, property damage, lawsuits and more. Things happen. But with proactive planning, they don’t have to impact your bottom line. |
Why Aren't We Getting Any New Customers? |
By Andre Greco
Xcelerate Sales. LLC
I just got done looking at some data on our industry put out by Statista. I was surprised to read that the US security market is projected to grow at an average compound annual growth rate of 9.47% between 2024 and 2028. This is dramatic growth when you consider all the changes and challenges that are happening in our world today and that a lot of other technology segments are laying people off due to shrinking revenues. I'm sure this is something that you think about, talk about with your sales team, or with your business partners;” Why aren’t we getting any new customers?” “We are great at delivering installations, we are great at performing service, and our customers continue to come back to us for more, so why aren't we getting any new customers?”
The acquisition of new customers’ needs to be an embedded strategy in your business. When I write “an embedded strategy”, I don't mean waiting for a project to come out to bid, like the local middle school, and then fighting that job out with the other five to six local dealers. I'm talking about a targeted effort to obtain new logos. The first piece of a security company's ability to be able to obtain new logos is to have to have a plan. A strategy. For example, “these are the types of logos that we want and this is where these individual companies are located”. “This is how we can benefit these companies” and “This is what we're going to do as an organization to go out and try to attract these new customers and make them new logos of ours.”
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GELSSA Members Receive Discounts on ESA Training |
All GELSSA members receive ESA Member Pricing on ESA's National Training School course purchases!
This represents significant savings on training up to 30%! To receive the GELSSA member discount code please reach out to Shannon.Few@gelssa.org.
Did you know that ESA offers Virtual Instructor Led Courses along with Online Training Courses! Click Here to see the full schedule of Virtual Courses and be sure to use your GELSSA Member Discount! The Savings are HUGE!
This is one more easy way to recoup your GELSSA dues very quickly! |
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