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Spring Lt. Governor's Travel & Tourism Summit
1:00 PM - 5:30 PM Central
Event Registration
Event Description
The Oklahoma Travel Industry Association has partnered with Lt. Governor Matt Pinnell to produce the 2023 Spring Lt. Governor's Travel & Tourism Summits, which will be held in Enid on May 10 and Elk City on May 18. The program provides tourism education featuring speakers covering a range of topics on best practices to promote tourism in your region, and includes a Town Hall-type discussion by the Lt. Governor and his staff on tourism development in each of the areas visited around the state. 
We are proud to partner with Lt. Governor Matt Pinnell to produce each of these Summit programs. His leadership within the tourism community is both supportive and engaging. Don't miss this opportunity to hear from the Lt. Governor at this year's summit events. Come prepared to ask him questions and support his goal to make Oklahoma a Top Ten State in Tourism!

**Due to a scheduling conflict, Lt. Governor Matt Pinnell will be unable to attend the Elk City Summit. Following the end of the Elk City speakers, Kirby Smith, the Lt. Governor's Chief of Staff, will lead a town hall-type discussion. 



Quick Links
Summit Schedule
Enid Summit Details
Elk City Summit Details 
Speaker Bios 
Help With Registration

Lt. Governor Matt Pinnell

Matt Pinnell was elected as the 17th Lieutenant Governor of Oklahoma on November 6, 2018. Pinnell is President of the Oklahoma State Senate and serves on multiple constitutional boards and commissions. He is also Secretary of Tourism, Wildlife and Heritage on Governor Kevin Stitt’s cabinet.

Pinnell is the chief marketer of Oklahoma and spends much of his time promoting tourism, Oklahoma’s third largest industry. In partnership with the Oklahoma Tourism and Recreation Department, he launched the Oklahoma Fishing Trail, Oklahoma Road Trip, and the pandemic driven “OK Here We Go” campaigns, which have generated more than $91 million in revenue since 2019. He also spearheaded renovation projects within Oklahoma State Parks, providing necessary updates to bathrooms, lodges, and campgrounds. The total impact of state parks on local economies recently topped $413 million.

As an entrepreneur himself, Pinnell champions small business growth. He serves on the Oklahoma Department of Commerce committee focused on small business growth, entrepreneurship, and workforce development. In 2022, he launched ‘A Look at Oklahoma CareerTech,’ a video interview series that showcases the education and employment opportunities the state’s CareerTech system provides.

Matt has an advertising degree from Oral Roberts University. He lives in Tulsa with his wife of 20 years and their four children.

Kirby Smith, Lt. Governor's Chief of Staff

Raised in rural Beckham County Kirby Smith is a fourth generation western Oklahoman and a two time graduate of Oklahoma State University. Kirby earned a bachelor’s and a master’s in agricultural communications. After a brief stint out of state she moved to Oklahoma City and began working for Oklahoma’s Secretary of Agriculture. Later she joined the staff of Congressman Frank D. Lucas; serving as his ag liaison and field representative for nearly five years. In that role she traveled the 32 counties of Oklahoma’s third Congressional District, building relationships and discussing federal policy. In November 2019 she was recruited to work for Oklahoma’s 17th Lt. Governor Matt Pinnell where she currently serves as his Chief of Staff.

Summit Schedule of Events:

1:00 – Registration
1:30 –  Welcome by Host Community
1:35 – Educational Workshop I 
2:30 – Break 
3:00 – Educational Workshop II 
4:00 – Town Hall meeting with Lt. Governor Matt Pinnell
4:30 – Reception 
5:30 – Conclusion of event

For help with registration, please contact Audra Hester.

Wednesday, May 10th                                                                                                            
Hosted by Visit Enid
Host Location: Stride Bank Center, 301 S Independence Ave, Enid, OK 73701

Educational Workshop I
Must See, Must Go, Must Do! Bring New Life to your Community by Growing your Image"
By Kelly Tompkins, Owner of Hive Appeal
Kyle Williams, President of Jiffy Trip & Williams Media Group
Lafe Coldwater, Owner / Operator of Enid

Learn from three local entrepreneurs who have created unique and engaging attractions in their community. You’ll discover inspiring strategies that will assist you and your leadership in planning some Great Memorable Experiences to drive visitors year- round.

Our panelists include:  
Kelly Tompkins is the owner of Hive Appeal, an Enid marketing company. She and her husband Ty have designed and painted several of the murals in Enid.
Kyle Williams is the President of Jiffy Trip and Williams Media Group. He and his family are the drivers behind bringing The One: The World’s Tallest, Fresh-cut Christmas Tree to Enid.
Lafe Coldwater, is the owner/operator of Enid Axe. One of Enid’s most popular new attractions and featured on Discover Oklahoma.

Educational Workshop II
Tourism & Travel Marketing Made Easier
By Chris Fox, Certified StoryBrand Guide, Fox Strategies
In order to be a family's cherished travel destination or desirable community for new business, you need an outstanding marketing message. The trouble is, people are so over-exposed to marketing these days, your work just gets thrown into the mix. You deserve more attention and it can be easier. Chris will introduce you to a simple framework you can use today to improve your marketing. No more stressing about how to market yourself... instead let's attract the people and businesses who'll love you!

Thursday, May 18th
Hosted By: Visit Elk City

Hosted Location: Elk City Arrowhead Center, 600 N. Western Drive, Elk City, OK 73106 (Corner of Buckley Ave. & Western Drive)

Educational Workshop I
An Engaged Community is a Happy Community
By Heady Coleman, Founder of the Go Win Approach 
In this session Heady Coleman will talk through his Go Win Approach to being engaged in his community. He will share 7 simple and practical “right things” that he is consistent in to make this goodness happen. Are you ready for a HAPPY COMMUNITY? It starts with YOU.

Educational Workshop II
Tourism Can’t be Done Without You! Youth Sports and Successful Tourism.

By Matt Bradshaw, Facility & Program Manager, Elk CIty Arrowhead Center
Connect the dots between children, sports, community, tourism, and economic impact.



Our Speakers


Enid Speakers

Kelly Tompkins, Hive Appeal Owner

Kelly Tompkins is a CNU-Accredited designer, muralist, and creative placemaker. As Director of Main Street Enid 2012-2019, she infused art and music into dozens of community projects and events, winning 16 awards for placemaking, promotion, design, events, fundraising, and cultural collaboration. In 2018, she co-founded Hive Appeal with her husband, Ty, to create public art that increases community pride connectivity. In 2022, Kelly and Ty founded Enid Hubbub LLC, a video-based guide showcasing things to do in Enid.

Kyle Williams, President of Jiffy Trip & Williams Media Group

Kyle Williams is an entrepreneur, businessman, and philanthropist with 40 years’ experience launching and growing a wide range of businesses. Kyle’s business portfolio includes Jiffy Trip convenience stores, Williams Media Group broadcasting, oil & gas drilling ventures, and co-development of Xpress Wellness urgent care clinics to serve rural communities in three states.  Kyle’s business model includes an in-house construction and property management team to develop the real estate for all his ventures. Kyle is a capitalist by trade and a philanthropist by purpose. The Williams family founded International Impact Ministries in 2015 to support faith based causes focused on lifting up the less fortunate. Kyle and his wife Carol have been married for 39 years and have 2 married children and 6 grandchildren. Kyle and Carol are active in ministry work in Africa, Asia and Europe and sit on several non-profit evangelical boards.

Lafe Coldwater, Owner / Operator of Enid Axe

Lafe Coldwater, is the owner/operator of Enid Axe. One of Enid’s most popular new attractions and featured on Discover Oklahoma.

Chris Fox, Certified StoryBrand Guide, Fox Strategies

Chris Fox is a Certified StoryBrand Guide with 15 years’ experience building winning marketing messages for multi-million dollar businesses.  Using the power of clarity and narrative transportation, Chris helps businesses and organizations capture the attention of their people and move them toward action.

Elk City Speakers

Heady Coleman, Founder of We Tell Stories OKC

Heady Coleman is a friend, father, pastor, encourager, greeter, community builder, and your number-one fan. Based in Guthrie, Oklahoma, Coleman is a curator of individuals’ stories. Sharing others’ stories leads to education, inspiration, and connection within a community to curate growth. In short, Coleman likes to think of himself as a link for community and success. Coleman developed the “Go Win Approach” curriculum which he uses to assist others in telling their stories. With Go Win, Coleman has carried the role as a consultant, dream coach, and business and organization development advisor. Coleman founded the ever-popular event, We Tell Stories OKC, which focuses on connecting people through story sharing and creating a safe and healthy avenue for weekend socializing. Coleman is the pastor for NORTHCHURCH in Guthrie, where he shares his passion for loving God, loving people, and following Jesus. He is a proud father of 3 with his wonderful wife.

Matt Bradshaw, Facility & Program Manager, Elk City Arrowhead Center

Matthew Bradshaw is the Facility & Program Manager for the Arrowhead Center,  a $11.7 million facility built by the City of Elk City in 2022.  The facility is a multipurpose building with basketball courts, yoga classes, walking track, and other activities.  Matthew is married to Charity Bradshaw and has two children, Gavin (13) and Cassidy (10).  He holds a Bachelor of Science in Education and a Master of Divinity degree. He is an avid sports fan, loves coaching youth sports and spending time developing his community. He and His family moved to Elk City in 2015 and cannot imagine living anywhere else!

Contact Person
Audra Hester
(phone: (405) 942-1121)
Full Registration - $45
Includes Education Workshops, Breaks, Town Hall Meeting, and Networking Reception.

Networking Reception ONLY - $20
Includes Town hall Meeting with Lt. Governor and the Networking Reception ONLY

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