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Oklahoma Travel Industry Association - Event Information


Event Name:RedBud Awards
Description:The RedBud Awards Ceremony is an annual event held during the Oklahoma Conference on Tourism recognizing Oklahoma tourism attractions, destination marketing organizations and journalists for their outstanding efforts to serve and promote Oklahoma's tourism industry.

Lt. Governor Matt Pinnell and Jenifer Reynolds will emcee the awards recognizing outstanding marketing efforts by leading organizations from across the state. Attractions, CVBs, Chambers of Commerce, ad agencies, event managers and regional marketing organizations will compete for the coveted "RedBud Award," honoring the latest, greatest, and most unique marketing strategies from across the state of Oklahoma. The awards represent the highest honor given in the Oklahoma tourism industry.

All entries will be displayed the evening of the event, giving all attendees the chance to scope out the competition and enhance their ability to competitively enter next year. Registration for the awards ceremony is available by clicking the "Register Here" button below.


The nomination deadline for the RedBud Awards is March 20, 2020.

 
Event Date:5/12/2020
Event Time:6:00 p.m.
Location:Oklahoma History Center
800 Nazih Zuhdi Dr.
Oklahoma City, OK 73105

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Details:Application Categories: 
  • Outstanding Agritourism Attraction
    • Agritourism attractions that have made marked improvements in facility, have a strong entertainment and/or educational value, marketing and public relations as well as contribute to the overall tourism industry.
  • Outstanding New Attraction
    • Includes attractions that have been in existence for three years or less. Entertainment and/or educational value, marketing and public relations, and overall contribution to tourism industry are evaluated.
  • Outstanding Attraction
    • Attractions that have made marked improvements in facility, have a strong entertainment and/or educational value, marketing and public relations as well as contribute to the overall tourism industry. 
  • Best Social Media Campaign
    • Any use of social media and web applications for marketing or promotional purposes, including social media such as Facebook, Twitter, Instagram, Flickr and YouTube, bookmarking sites like Digg and Reddit, or any other applicable application. Entries are to be judged based on quality and effectiveness of message, best use of available resources, creativity, and overall outcome of social media campaign.
  • Best Partnership
    • Best use of collaboration to significantly promote an area, attraction or event. Creativity in soliciting partnership and effective use of sponsorship dollars will be evaluated. Include an analysis of how partnership was solicited, how money was used, and what was accomplished through cooperative efforts that may not have been attainable for a single organization working alone.
  • Outstanding Temporary Exhibit
    • Any exhibit displayed on a temporary basis (one year or less). Exhibit demonstrates creativity/uniqueness, effective marketing and/or public relations, and any enhancements made to exhibit since initial display.
  • Outstanding New Event
    • Any festival, fair or celebration (in existence three years or less) that presents a creative and unique activity, utilizes effective marketing and public relations strategy. Conferences are not eligible for entry.
  • Outstanding Event
    • Any festival, fair or celebration that presents a creative and unique activity, utilizes effective marketing and public relations strategy, and demonstrates any improvements or enhancements from previous years. Conferences are not eligible.
  • Best Brochure or Publication ($10,000 or less)
    • Publications will be judged on use of graphics, creativity, copywriting, photography, layout, design, overall appearance, and quality and effectiveness of message. Include budget allocated for each brochure/publication and distribution techniques of publications. Books are not eligible for entry.
  • Best Brochure or Publication ($10,000 or more)
    • Publications will be judged on use of graphics, creativity, copywriting, photography, layout, design, overall appearance, and quality and effectiveness of message. Include budget allocated for each brochure/publication and distribution techniques of publications. Books are not eligible for entry.
  • Best Website- Large Budget Organization
    • Websites that are user-friendly and effective, demonstrate creativity, provide visual appeal, are appropriate for target audiences, and achieve goals. Please include web address and sections to visit. For Organizations with an annual operating budget of $500,000 or more.
  • Best Website- Small Budget Organization
    • Websites that are user-friendly and effective, demonstrate creativity, provide visual appeal, are appropriate for target audiences, and achieve goals. Please include web address and sections to visit. For Organizations with an annual operating budget of less than $500,000.
  • Outstanding Media Coverage
    • Any recently published feature story on travel and tourism opportunities in Oklahoma. Include copy of published article or video links. Oklahoma travel articles appearing in publications/outlets outside the state are eligible.
  • Best Overall Marketing Campaign- Large Budget Association
    • Any combination of the following: print/broadcast advertising, marketing plans, fulfillment efforts, press releases, media relations, other promotional efforts. Creativity, campaign strategy and cohesiveness, effectiveness based on goals and results, media coverage, and use of budget will be evaluated. Please include marketing plan, budget, press clippings, links to videos. For Organizations with an annual operating budget of $500,000 or more.
  • Best Overall Marketing Campaign- Small Budget Association
    • Any combination of the following: print/broadcast advertising, marketing plans, fulfillment efforts, press releases, media relations, other promotional efforts. Creativity, campaign strategy and cohesiveness, effectiveness based on goals and results, media coverage, and use of budget will be evaluated. Please include marketing plan, budget, press clippings, links to videos. For Organizations with an annual operating budget of less than $500,000.
  • Tourism Organization of the Year- Large Budget Association
    • Entries will be evaluated on the overall performance of the destination marketing organization (i.e. Chamber, CVB, multi-county organization, tribal organization). Entries should show accomplishments through effective tourism marketing (advertising, promotions, public relations, etc.) with best strategic use of available budget. Nominations should show creativity in design, development and implementation of any projects cited. While nominations can include the history and growth of an organization, the emphasis must be on projects or programs developed or implemented during calendar year. For Organizations with an annual operating budget of $500,000 or more.
  • Tourism Organization of the Year- Small Budget Association
    • Entries will be evaluated on the overall performance of the destination marketing organization (i.e. Chamber, CVB, multi-county organization, tribal organization). Entries should show accomplishments through effective tourism marketing (advertising, promotions, public relations, etc.) with best strategic use of available budget. Nominations should show creativity in design, development and implementation of any projects cited. While nominations can include the history and growth of an organization, the emphasis must be on projects or programs developed or implemented during calendar year. For Organizations with an annual operating budget of less than $500,000.
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