Oklahoma Travel Industry Association - Event Information
Lt. Governor's Travel & Tourism Summits
The Oklahoma Travel Industry Association has again partnered with Lt. Governor Todd Lamb to produce the Lt. Governor's Travel & Tourism Summits, which will be held around the state. Each half-day program provides tourism education featuring speakers covering a range of topics on best practices to promote tourism in your region, and includes a townhall-type discussion by the Lt. Governor on tourism development in each of the areas visited around the state.
Welcome by the City of El Reno and Visit El Reno & Speaker Intro
Session I: Anatomy of a Successful Travel & Tourism Blogging Program
You have some powerful tools at your disposal as an online publisher, including a blog on your website to help attract more visitors, guests, and customers. But....what exactly does a successful blog LOOK like? In this session, we'll take you to the back end of blog publishing software and into the mind of an experienced blogger to show you the critical elements of a well-crafted blog post, plus how to get eyeballs on your blog (because creating the content is only part of the package.) You'll leave with ideas for future posts, and a blogging checklist to keep you on track.
Session 2: Social Media Time Management and Workflow
Many tourism pros have told us that they want to be more efficient with social media; to be as effective as possible in the least amount of time. We'll talk about how to tie in your daily and weekly marketing communications workflow with your overall marketing goals. Learn how to spend time planning to save time later. There will be a handout and plenty of discussion.
Welcome by the City of El Reno and Visit El Reno & Speaker Intro
Session 1: Amplify Your Story
Your business has a story, and you should be telling it! This presentation will be an overview of various ways you can give your business a voice using social media, digital media and public relations tools that are already at your fingertips. We’ll discuss how to choose the right channels for your audience, best practices in social, web and PR and how to set up your business’ digital footprint.
Session 2: Getting the Word Out
Building on the “Amplify Your Story” session, this presentation will be an overview of ways to use the digital and PR tools you have to promote your business or town’s next big (or small) event. We’ll provide tips on creating a communication plan, keeping the momentum leading up to the event and measuring success.
Full Registration - $45/person Includes Education Workshops, Breaks, Town Hall Meeting, and Networking Reception.
Networking Reception ONLY - $20/person/event Includes Townhall Meeting with Lt. Governor and the Networking Reception ONLY
* Registering 3 or more people from the same business? Use the discount code SUMMIT18 and get 50% off!
Lt. Governor Todd Lamb
State of Oklahoma
Oklahoma elected Todd Lamb as Lt. Governor on November 2, 2010. After a term in which Lamb successfully advocated for workers’ compensation reform, higher pay for Oklahoma’s Troopers, and growing Oklahoma’s oil and gas industry, Lamb was reelected in 2014, winning in each of Oklahoma’s 77 counties.
An Enid native, Lamb has spent many years in public service to his state and nation. He served in the Keating Administration, and worked on the staff of United States Senator Don Nickles.
Lamb became a Special Agent with the United States Secret Service where he was elected president of his Secret Service Academy class and graduated with special recognition. His duties included domestic and international protection assignments during the Clinton and George W. Bush administrations.
In 2004, Lamb was elected to serve in the Oklahoma state Senate. Lamb was re-elected in 2008 and in 2009 became the first Republican Majority Floor Leader in state history.
Lt. Governor Lamb was elected chairman of the National Lt. Governors Association
(NLGA). Additionally, he served as Chairman of the Republican Lt. Governors Association (RLGA).
Lamb has worked in the private sector as a landman in Oklahoma's energy industry, and was General Counsel for an energy and wireless company in Edmond, Oklahoma.
Todd Lamb and his wife Monica have been married 22 years and have two children, Griffin and Lauren.
Owner, Tourism Currents
Sheila Scarborough is a writer and speaker specializing in tourism, travel, and social media. She's written for many blogs and print publications and is also a certified Navy Master Training Specialist, with years of experience as an educator.
Along with Leslie McLellan, Sheila is part of the Tourism Currents team, offering online and in-person training in social media for tourism and hospitality.
Winner of the "Austin American-Statesman" Texas Social Media Award and an AWC (Association for Women in Communications) Clarion award, Sheila trains and speaks regularly about social media to a variety of audiences including tourism and economic development experts, public relations and marketing professionals, and Chambers of Commerce.
She co-founded and still writes for the award-winning Perceptive Travel blog, serves on the Programming Committee for SXSWi (the South by Southwest Interactive tech conference,) and is also part of the organizing team for #tourismchat, a monthly online Twitter chat about a variety of topics related to destination marketing.
A U.S. Navy veteran who is married with two children, Sheila is an NHRA drag racing fan because there is one winner, one loser, and no whining.
As the primary point of contact for her clients, Amber coordinates the resources needed to execute projects, builds strategic operational plans and balances the expectations of clients with the execution of Koch Comm services.
At Koch Communications, Amber oversees a team of account executives and account assistants, working with various clients in issue advocacy, hospitality and entertainment industries to develop integrated social media and public relations strategies.
Amber graduated from Southwestern Oklahoma State University with a Bachelor's Degree in Communications and most recently completed her MBA from St. Gregory's University in 2016.
Much of Amber's career has been spent in the non-profit sector, helping to communicate messages and grow brands. Amber began her career at the State Capitol as a reporter before joining the communications team for the Memorial Institute for the Prevention of Terrorism (MIPT), a non-profit that provided counterterrorism law enforcement training. While at MIPT, Amber was responsible for internal and external communications, event planning and founded and managed the Institute's social media presence.
In 2014, Amber took a position in the Marketing Department for St. Gregory's University. Within six months, she was promoted to the director position, overseeing the university's marketing and public relations, managing St. Gregory's recent rebrand, creating and implementing a new social/digital media strategy and taking part in developing the university's new strategic plan.