Oklahoma Travel Industry Association - Event Information
Oklahoma Conference on Tourism
The Oklahoma Conference on Tourism is an annual event that helps Oklahoma's tourism industry work together to grow our attractions and communities. With the help of a line-up of experts, attendees are kept abreast of the latest trends, tactics and tools needed to maximize opportunity, energize marketing efforts and set the path to sustained growth. They gain insight into current and coming travel trends, share best practices with industry peers, and get real ideas on how to reach more prospective travelers every day. The Oklahoma Conference on Tourism is held in conjunction with the RedBud Awards.
• Amplify Your Story presented by Amber Theinert, Koch Communications
Your business has a story, and you should be telling it! This presentation will be an overview of various ways you can give your business a voice using social media, digital media and public relations tools that are already at your fingertips. We’ll discuss how to choose the right channels for your audience, best practices in social, web and PR and how to set up your business’ digital footprint.
Break & Exhibit Review
Break & Exhibit Review
• Getting the Word Out presented by Amber Theinert, Koch Communications
Building on the “Amplify Your Story” session, this presentation will be an overview of ways to use the digital and PR tools you have to promote your business or town’s next big (or small) event. We’ll provide tips on creating a communication plan, keeping the momentum leading up to the event and measuring success.
Break & Exhibit Review
Closing Keynote Presentation
Tuesday, May 7 - EVENING
Oklahoma History Center
800 Nazih Zuhdi Dr.
Oklahoma City, OK 73105
Attire: Business professional
Transportation departs from hotel to Oklahoma History Center for Redbud Awards Gala
6:00 - 7:00pm
Cocktail Reception and Silent Auction
A silent auction will be held during the RedBud Awards Gala. Proceeds will benefit tourism education programs. Auction item donations can be confirmed via the online registration form OR by downloading and returning this form.
7:00 - 9:00pm
Dinner and Presentation of RedBud Awards
Lt. Governor Matt Pinnell will emcee the awards recognizing outstanding marketing efforts by leading organizations from across the state, including the Tourism Lifetime Achievement Award, sponsored by AAA Oklahoma/AAA World.
Rates Full Registration
Includes Tuesday daytime educational sessions, all meals, breaks, and Tuesday evening RedBud Awards Gala.
Members* - $265 *Additionally, a limited number (50) of OTIA member attendees purchasing the FULL REGISTRATION package will have an opportunity to attend a special Tourism Bootcamp session from 1:30-3 pm on Monday, May 6.
Lt. Governor Matt Pinnell
State of Oklahoma
Matt Pinnell was elected as the 17th Lieutenant Governor of the State of Oklahoma on November 6th, 2018. Lt. Governor Pinnell serves as Secretary of Tourism and Branding on Governor Kevin Stitt’s cabinet. Pinnell also runs a small business with his wife, Lisa, an entrepreneur and inventor.
Pinnell also currently serves on the Department of Commerce executive committee, leading the department’s efforts to maximize Oklahoma’s Opportunity Zones and focusing on small business growth. Pinnell served as a member of Governor Kevin Stitt's transition team with a focus on economic development and tourism as Chairman of the economic growth committee.
Prior to his election as Lieutenant Governor, Pinnell served as Director of State Parties for the Republican National Committee from 2013 to 2017.
Matt is a graduate of Oral Roberts University with a degree in Advertising and lives in Tulsa with his wife, Lisa, and their 4 children who attend Jenks Public Schools.
Account Director, Koch Communications
As the primary point of contact for her clients, Amber coordinates the resources needed to execute projects, builds strategic operational plans and balances the expectations of clients with the execution of Koch Comm services.
At Koch Communications, Amber oversees a team of account executives and account assistants, working with various clients in issue advocacy, hospitality and entertainment industries to develop integrated social media and public relations strategies.
Amber graduated from Southwestern Oklahoma State University with a Bachelor's Degree in Communications and most recently completed her MBA from St. Gregory's University in 2016.
Much of Amber's career has been spent in the non-profit sector, helping to communicate messages and grow brands. Amber began her career at the State Capitol as a reporter before joining the communications team for the Memorial Institute for the Prevention of Terrorism (MIPT), a non-profit that provided counterterrorism law enforcement training. While at MIPT, Amber was responsible for internal and external communications, event planning and founded and managed the Institute's social media presence.
In 2014, Amber took a position in the Marketing Department for St. Gregory's University. Within six months, she was promoted to the director position, overseeing the university's marketing and public relations, managing St. Gregory's recent rebrand, creating and implementing a new social/digital media strategy and taking part in developing the university's new strategic plan.