Monday, May 14 | |
12:00 - 5:00pm | Exhibitor move-in / set rooms / AV check Meinders School of Business, Oklahoma City University |
1:00 - 4:00pm | Destination Marketing & Management (Limited to first 50 OTIA members to sign-up for FULL REGISTRATION package) presented by Mark Thompson, Visit Plano and Cristy Morrison, Visit Stillwater The Destination Marketing and Management session is relevant to those directly, and indirectly, involved in tourism and visitor development for a community, county, or region. It is designed for DMO/CVB team members, hospitality industry partners, board members, elected officials, volunteers, and members of the media. Cristy and Mark will share their combined 50 years’ experience promoting their respective destinations to visitors in a very conversational format conducive to as much Q&A as necessary to help as many industry peers as possible. |
4:15pm | OTIA Board of Directors and Annual Meeting (Open to all members) Meinders School of Business, Oklahoma City University |
6:00pm | Open Evening for Networking with Friends |
Tuesday, May 15 - DAYTIME Meinders School of Business @ Oklahoma City University 2501 N Blackwelder Avenue Oklahoma City, OK 73106 Attire: Business casual/logo-wear |
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8:00am | Registration, Exhibit Review, and Continental Breakfast |
8:30am | Welcome by Lt. Governor Todd Lamb and Opening Keynote Presentation Create a Culture that Matters presented by Piyush Patel, Author, Lead Your Tribe, Love Your Work Determined to overhaul his company into a place where everyone loved to work, Piyush Patel put a series of tools in place to energize his company's culture. As a direct result of his system, Digital-Tutors blazed new trails with a culture envied by anyone who encountered it, almost no turnover, millions of fanatic customers around the world and was more profitable than ever. With more than 20 years of experience, Piyush works with leaders of fast growing companies, and has won numerous other awards acknowledging his trend-setting entrepreneurship. He has been featured in Forbes, Inc., Fast Company, Entrepreneur, recognized as a three-time Innovator of the Year and many more. Today, he is a speaker and the best-selling author of Lead Your Tribe, Love Your Work: An Entrepreneur's Guide to Creating a Culture That Matters. Let Piyush inspire you to build a tribal culture that enables greatness. |
10:00am | Break & Exhibit Review |
10:30am | Concurrent Workshops • Writing Your Tourism Story presented by Jon Skelly, Journey Media sponsored by Norman Convention & Visitors Bureau Every location, event, and community has a story, but we often make some critical mistakes as we "write" them. Using centuries of storytelling principles as a guide, learn how to identify the heroes, villains, and a few surprise characters...and what that means for your guests and your organization. • Best (& Worst) Practices in Sports Tourism Marketing presented by Gary Alexander, Huddle Up Group, LLC sponsored by Oklahoma City Convention & Visitors Bureau In this interactive session, sports tourism industry consultant Gary Alexander will discuss the best and worst practices of sports tourism marketing. The session will also include the Huddle Up Group’s 2018 list of the 10 critical trends every community should consider when marketing their destination. • Metrics That Matter presented by Casey Burdsall, ADARA There isn't a one-size-fits-all metric for DMOs as they all have their own unique goals and stakeholders. This session will explore the new and innovative ways DMOs are evaluating their marketing program's success which aid in securing and justifying their budgets. We’ll look at various DMOs who are each using different metrics successfully. • What is Connected (Digital) TV Advertising and How Does it Relate to Tourism? presented by Lindsey Wilkes, Orange142 Adults in the U.S are consuming more digital media, but less live TV each day than ever before. Meanwhile, the number of households with a connected-TV device has take a sharp incline to almost 70 million, according to the 2017 Nielsen Audience Report. Why does this matter for tourism marketers? Those homes with connected-TV devices are younger, more affluent, more likely to have kids, and more likely to have budgets that allow for leisure travel. Join Lindsey, as she explores the reasons why viewing habits are changing, information on the channels and platforms consumers are using, and the many new and exciting ways that tourism marketers can reach their primary audiences in 2018! |
11:30am | Break & Exhibit Review |
12:00pm | General Session Luncheon Keynote: Head 'em up; Move 'em in! presented by Pam Inman, President, National Tour Association Group travel is a little bit like a cattle drive, with group leaders herding visitors. And Oklahoma should work to move these groups in to their state. You’ll learn how. |
2:00pm | Break & Exhibit Review |
2:30pm | Concurrent Workshops • Maximizing Your Mobile Marketing presented by Jessica Bybee-Dziedzic, Saffire Put your phone down for just a minute and listen to THIS: in 2018, more people will be browsing your website from their mobile device than a computer. This means the future of the web is NOW, and it’s in the palm of your customers’ hands. So it's high time we all make it a priority. Jessica is going to talk to you about the current state of mobile marketing, what to expect in the near future and why it’s absolutely essential to the success of your organization. We’ll even chat about tools to enhance your very own mobile presence, sites vs. apps and of course, “sticky” strategies that’ll keep your customers coming back for more. • Storytelling, Engagement and Empathy: How Digital Marketing Has Been Transformed in 2018 presented by Mike Koehler, Smirk New Media sponsored by Edmond Convention & Visitors Bureau Digital marketing and social media are more important than ever for a brand’s success in 2018. But the rules for what works for organizations has changed, thanks to algorithm tweaks and audience expectations. This is the biggest shift in digital strategy in years. So now what? Smirk New Media founder Mike Koehler explains what deep data and customer feedback tell us - and what best practices have emerged. • "Coopetition," Not Competition presented by Addy Coleman, Madden Media Smart cooperative marketing extends budgets and delivers valuable exposure to brands, some who might not otherwise be able to participate. Are you creating co-opportunities for your partners? Are you leveraging your assets to the best of your ability? Learn the impact of effective cooperative marketing programs, the benefits they deliver, and the elimination of competition a solid strategy provides. • Getting the Most for Your Digital Dollar presented by Holly Russell, AJR Media Group Digital ad spending continues to be an increasingly important part of advertising for travel and tourism. In an industry wrought with hidden fees and costs, this session will highlight what information to look for when reviewing a digital advertising proposal. Expect to walk away with new knowledge to negotiate the most impactful digital buy for your brand, best practices for your creative and what transparencies to look for in your reporting. You will also receive valuable tips to ensure your digital dollars are not being wasted. |
3:30pm | Break & Exhibit Review |
4:00pm | Closing Keynote Presentation: Using Data to Track Marketing Effectiveness and Economic Impact to Oklahoma presented by Jennifer Mullins, Oklahoma Tourism & Recreation Department (OTRD) Tourism is an integral part of the Oklahoma economy. It generates hundreds of millions in tax receipts, and its employment provides jobs that support the state’s economic health. Research helps us make informed decisions regarding product development, enhances the industry’s marketing efforts, helps track trends and performance at state and national levels, and provides performance measures for the agency and the industry. Discover how OTRD is using research to track economic impact, visitation, advertising effectiveness, and other core methodologies to bring more people to the state and how you can put our research to work for you. |
Tuesday, May 15 - EVENING Oklahoma History Center 800 Nazih Zuhdi Dr. Oklahoma City, OK 73105 Attire: Business professional |
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5:30pm | Transportation departs from Embassy Suites OKC Downtown/Medical Center to Oklahoma History Center for Redbud Awards Gala |
6:00 - 7:00pm | Cocktail Reception and Silent Auction A silent auction will be held during the RedBud Awards Gala. Proceeds will benefit tourism education programs. Auction item donations can be confirmed via the online registration form OR by downloading and returning this form. |
7:00 - 9:00pm | Dinner and Presentation of RedBud Awards Lt. Governor Todd Lamb and Jenifer Reynolds will once again co-emcee the awards recognizing outstanding marketing efforts by leading organizations from across the state, including the Tourism Lifetime Achievement Award, sponsored by AAA Oklahoma/AAA World. |
9:15pm back to top |
Transportation back to Embassy Suites OKC Downtown/Medical Center |