Oklahoma Travel Industry Association - Event Information
Lt. Governor's Travel & Tourism Summits
The Oklahoma Travel Industry Association has again partnered with Lt. Governor Todd Lamb to produce the Lt. Governor's Travel & Tourism Summits, which will be held around the state. Each half-day program provides tourism education featuring speakers covering a range of topics on best practices to promote tourism in your region, and includes a townhall-type discussion by the Lt. Governor on tourism development in each of the areas visited around the state.
Monday, October 23 hosted by Chickasaw Country
Presenter: Sheila Scarborough
Chickasaw Retreat & Conference Center (directions)
4205 Goddard Youth Camp Road
Sulphur, OK 73086
Educational Session 1: It's Thursday, So Today's Facebook Page Post Is About...Um, I Don't Really Know
Sometimes all of the churn and burn on social media can lead you to look up one day and realize that your posts and content are "checking the box," but are not really helping you meet any particular objectives. Or, if you are just starting out on social, you may be wondering how to make it count with limited time and budget. Avoid wheel-spinning! In this interactive session, we'll show you how to create specific, focused social content that all tracks back to support your business or destination marketing communications goals.
Educational Session 2: Not Much of a Budget? Social Media Marketing on $50 per Month
The good news about social media is that the platforms themselves are free, so any business or DMO (Destination Marketing Organization) no matter its size can use them to connect with customers or visitors. The reality, though, is that in order to be successful with social, you WILL pay with your time and hard work. In today's world of algorithms that control what your followers will see, even a little money spent wisely can ensure that the communications playing field stays level. We'll talk about basic tools that don't cost much, but will polish up your content and ensure that your posts aren't lost on Facebook.
Want to come in on Sunday or stay over Monday night and tour the Chickasaw Cultural Center or visit the Artesian Hotel, Casino & Spa, shops, galleries, and/or the Chickasaw National Recreation Area in Sulphur? The Center has arranged for a limited amount of hotel rooms at a discounted rate:
Chickasaw Retreat & Conference Center (directions)
4205 Goddard Youth Camp Road
Sulphur, OK 73086
Rate: $99/night, plus applicable taxes
Group Code: LTGTSTH Monday, October 30 hosted by the Tahlequah Area Convention & Visitors Bureau
Presenter: Tina Gilliland, CAE
Tahlequah Event Center
1041 N. Grand Avenue
Tahlequah, OK 74464
Ghosts and Witches and Creatures of the Night, Don’t Miss These Marketing Tips on the Eve of Halloween Night!
Educational Session 1: What’s Brewing - Tips for Marketing on a Budget to Reap the Rewards of Traveler Spending
Do you want to attract visitors, but you’re haunted by little or no budget to get the word out! Creep, float or crawl on over and learn how you can find partners, stretch your dollars and leave this session armed with ideas that will begin to get you noticed.
Educational Session 2: Brew II
You probably won’t find any advice on how to tame werewolves or repel zombies and vampires, but you will get practical, relevant information during a deeper dive into HOW to build partnerships and cooperative efforts to leverage your marketing dollars.
Round up all your ghouls and boys and get registered today!
Holiday Inn Express and Suites is offering a limited Block Rate. Just mention the Tourism Summit at booking.
Holiday Inn Express & Suites
2142 Mahoney Avenue
Tahlequah, Oklahoma 74464
(918) 506-4545 or online
Standard Room: $88/night, plus applicable taxes Monday, October 9
The first of three 2017 Lt. Governor’s Travel & Tourism Summits, hosted by the City of Guymon, was held on October 9 at the Guymon Public Library & Arts Center. OTIA members were treated to a day of educational workshops by Kin Thompson of Northeastern State University, who spoke on “Leveraging Tourism Partnerships” (download slides here) and “Community Engagement” (also downloadable). The workshops were followed by a Town Hall Meeting with Lt. Governor Todd Lamb, and then a networking reception. Click here to see pictures from the day. Rates
Full Registration - $45/person Includes Education Workshops, Breaks, Town Hall Meeting, and Networking Reception.
Networking Reception ONLY - $20/person/event Includes Townhall Meeting with Lt. Governor and the Networking Reception ONLY
* Registering 3 or more people from the same business? Use the discount code SUMMIT17 and get 50% off!
Lt. Governor Todd Lamb
State of Oklahoma
Oklahoma elected Todd Lamb as Lt. Governor on November 2, 2010. After a term in which Lamb successfully advocated for workers’ compensation reform, higher pay for Oklahoma’s Troopers, and growing Oklahoma’s oil and gas industry, Lamb was reelected in 2014, winning in each of Oklahoma’s 77 counties.
An Enid native, Lamb has spent many years in public service to his state and nation. He served in the Keating Administration, and worked on the staff of United States Senator Don Nickles.
Lamb became a Special Agent with the United States Secret Service where he was elected president of his Secret Service Academy class and graduated with special recognition. His duties included domestic and international protection assignments during the Clinton and George W. Bush administrations.
In 2004, Lamb was elected to serve in the Oklahoma state Senate. Lamb was re-elected in 2008 and in 2009 became the first Republican Majority Floor Leader in state history.
Lt. Governor Lamb was elected chairman of the National Lt. Governors Association
(NLGA). Additionally, he served as Chairman of the Republican Lt. Governors Association (RLGA).
Lamb has worked in the private sector as a landman in Oklahoma's energy industry, and was General Counsel for an energy and wireless company in Edmond, Oklahoma.
Todd Lamb and his wife Monica have been married 22 years and have two children, Griffin and Lauren.
Tina Gilliland, CAE
Tina has over 25 years of successful experience in Oklahoma’s travel and tourism industry ranging from time at the Oklahoma City Convention and Visitors Bureau, heading the Bartlesville Chamber’s Convention and Visitors Bureau, and on to lead Oklahoma’s Travel Promotion Division – the marketing and promotions arm of the Oklahoma Tourism and Recreation Department (OTRD).
Upon departing OTRD, Tina founded her marketing and management consulting firm, Tina Gilliland & Company. Strategic planning, leadership development, association management, travel and tourism marketing solutions, community development, event planning and more. Tina’s firm is currently contracting with the Oklahoma City National Memorial & Museum handling travel trade and leisure marketing.
Tina received the Certified Association Executive (CAE) professional designation from the American Society of Association Executives in 2004. Having served on numerous boards throughout her career, Tina currently serves on the Board of Directors for the Oklahoma Travel Industry Association, AAA Oklahoma / South Dakota and is Board President for Cimarron Montessori School.
Tina is a true Oklahoman with a love for the entire state. She was born in south central Oklahoma, raised in northwest Oklahoma, earned her bachelor’s degree in central Oklahoma at the University of Central Oklahoma, began her professional career in OKC and on to northeast Oklahoma, and has returned to her roots in northwest Oklahoma to raise her family in Hennessey. Tina is married to Ronny and they have three children – 10-year old Alyssa and two adult boys, Kyle and Tanner.
Owner, Tourism Currents
Sheila Scarborough is a speaker and trainer specializing in tourism, travel, and social media. She's written for many blogs and print publications and is also a certified Navy Master Training Specialist, with years of experience as an instructor.
Along with Leslie McLellan, Sheila is part of the Tourism Currents team, offering online and in-person training in social media for tourism and hospitality.
Winner of the "Austin American-Statesman" Texas Social Media Award and an AWC (Association for Women in Communications) Clarion award, Sheila trains and speaks regularly about social media to a variety of audiences including tourism and economic development experts, public relations and marketing professionals, and Chambers of Commerce.
She is on the National Professional Development Committee for the AWC, co-founded and still writes for the award-winning Perceptive Travel blog, is active on the Round Rock, Texas Chamber of Commerce Entrepreneurship Council, and serves on the Programming Committee for SXSWi (the South by Southwest Interactive tech conference.) She is also part of the organizing team for #tourismchat, a monthly online Twitter chat about a variety of topics related to destination marketing.
A U.S. Navy veteran who is married with two children, Sheila is an NHRA drag racing fan because there is one winner, one loser, and no whining.
Program Coordinator, Northeastern State University
Kin Thompson is the program coordinator for the Hospitality and Tourism Management major at Northeastern State University. Active in Oklahoma Tourism, Kin currently serves on the board for the Oklahoma Tourism Industry Association, Green Country Marketing Association, and is the current Chair of the Tahlequah Convention and Visitors Bureau.
Kin has spoken to groups across Oklahoma including the Oklahoma Main Street Association, Oklahoma Optometric Physicians Association, Oklahoma Tourism Industry Association, Northeastern Health System, and the Muskogee Success Expo. He has facilitated board retreats for the Broken Arrow, Claremore, and Sayre Chambers of Commerce and for the city of Miami. He has provided professional development for schools, Universities, leadership classes and many other organizations. Kin and Anita have two girls, Meg and McKinley.