To place an order via mail, use these forms: PIC Order Form, Resources


General

Opening an Adult Day Center in NC [BEST BUY--$195 VALUE!]
$159.00

Includes:
Opening an Adult Day Center in NC: The Basics, What You Need to Know Before Opening an Adult Day Center, Program Development Assessment, Findings from the 2007 Salary & Benefits Survey for Adult Day Services in North Carolina, Accessing Adult Day Services in NC: A Transportation Survey


Opening an Adult Day Center: The Basics
$60.00

An information packet containing about 30 reference tools for consideration in planning and opening an adult day center in North Carolina.
[Purchase as part of Opening An Adult Day Center "Dream Deal" for the best value!]



Members

Opening an Adult Day Center in NC [BEST BUY--$195 VALUE!]
$119.00

Includes:
Opening an Adult Day Center in NC: The Basics, What You Need to Know Before Opening an Adult Day Center, Program Development Assessment, Findings from the 2007 Salary & Benefits Survey for Adult Day Services in North Carolina, Accessing Adult Day Services in NC: A Transportation Survey


Opening an Adult Day Center: The Basics
$35.00

An information packet containing about 30 reference tools for consideration in planning and opening an adult day center in North Carolina.
[Purchase as part of Opening An Adult Day Center "Dream Deal" for the best value!]



Marketing Products: General Rates


Marketing Products: State or National Member Rates

From the First Call Through the First Days
$60.00

This step-by-step guide for adult day center staff is designed for the successful conversion of the first time telephone caller to an enrolled adult day center participant.

This spiral-bound, user-friendly, tabbed guide focuses on the 5 steps of the inquiry-to-enrollment conversion process:

  • Step 1 The First Call: Converting the call to a first visit
  • Step 2 Following-Up the First Call: Focusing efforts on caregivers who did not commit to a visit
  • Step 3 The First Visit: Selling benefits, overcoming objections, helping caregivers make the choice
  • Step 4 Converting the First Participant Visit into a Long-Term Enrollment: Guidelines for the first visit through the first two weeks
  • Step 5 Customer Satisfaction: Turning the first day into many, many, many more.

126 pages.



Marketing to Businesses and Working Caregivers
$20.00

Marketing to businesses and working caregivers requires special strategies. Marketing Adult Day Services to Businesses and Working Caregivers features eldercare marketing presented in a series of easy-to-used charts and tip sheets that will show you how to:

  • Reach working caregivers
  • Decide on which eldercare products to offer
  • Develop promotional materials targeted to working caregivers
  • Market to businesses
  • Make that first contact with businesses, including presentation tips.

58 pages



Marketing Toolkit
$60.00

Never before has creating effective marketing materials been so easy! The Marketing Tool Kit includes computer templates (in Microsoft Word and Microsoft Publisher formats) to create:

  • Caregiver and Referral Source Brochures
  • Working Caregiver Flyer
  • Letter to Physicians and Businesses
  •  Advertisements
  • Caregiver Checklist and Tip Sheet
  • Newsletter
  • Caregiver Satisfaction Survey
  • Referral Source Satisfaction Survey
  • Billing Invoice

Each template is based on proven marketing strategies and techniques specific to adult day centers. Included are recommendations and production tips so that you can take the materials provided and, after making only minor changes to include specifics about your program, quickly and easily put these materials to use—today and on any budget!! 97 page guidebook with templates on accompanying CD.



Referral Source Marketing for Adult Day Programs
$30.00

One of the most effective ways to market your program is by marketing to referral sources. Packed with useful tips for meeting with and promoting to referral sources, this manual will help you: Understand and identify your best referral streams Follow the critical steps in referral source marketing Track important marketing data. Includes recommendations for developing referral source promotional materials. 89 pages.

Targeting Caregivers to Reach Participants
$30.00

Enroll more participants by targeting caregivers. Learn more about the caregiver market segments and detailed strategies about how best to reach each segment: Information Seekers - who want information but are not ready for service. Respite Seekers - who need occasional time out from caregiving. Care Seekers - who want full day center services (including extended hours and ancillary services such as transportation and bathing). The basic concepts of marketing as they apply to adult day programs are presented, including the five P’s of marketing — Public, Product, Price, Place and Promotion. 83 pages.


Programming: State or National Member Rates

Now What?
$25.00

Packed full of dementia programming ideas this handbook is designed to serve as a resource guide for adult day program staff members, as well as caregivers, and to share a variety of activities that have worked well over time with dementia participants. The 87 activities featured in this handbook are divided into nine sections:

  1. Arts and Crafts
  2. Cooking and Recipes
  3. Games
  4. Holidays and Special Events
  5. Intergenerational
  6. Music and Movement
  7. Outings
  8. Personal Care
  9. Socializing/Sensory Awareness

Photos accompany most activities, all of which specify group size, materials and supplies needed, length of time, staffing requirements, estimated cost, method and therapeutic value. Additionally, this handbook includes samples of adult day center activity calendars and assessment forms and an activity resource list. 166 pages.




Programming: General Rates


Operations: General Rates

Creating an Employee Handbook for Adult Day Centers
$29.95

Includes reasoning for basic components of an Adult Day Center Employee Handbook and examples from operating centers. 31 pages. Published April 2007.

Creating Program Policies for Adult Day Programs, 2007 Ed.
$29.95

Revised to comply with NC Standards for Certficiation that went into effect July 1, 2007. Published April 2007.

Findings from the 2007 Salary and Benefits Survey
$49.95

36 pages. Published Janaury 2008

Program Development Assessment
$14.95

Includes reasoning for basic components of an Adult Day Center Employee Handbook and examples from operating centers. 31 pages. Published April 2007.


Operations: Member Rates

Creating an Employee Handbook for Adult Day Centers
$19.95

Includes reasoning for basic components of an Adult Day Center Employee Handbook and examples from operating centers. 31 pages. Published April 2007.

Creating Program Policies for Adult Day Programs, 2007 Ed.
$19.95

Revised to comply with NC Standards for Certficiation that went into effect July 1, 2007. Published April 2007.

Findings from the 2007 Salary & Benefits Survey
$29.95

36 pages. Published Janaury 2008

Program Development Assessment
$9.95

Specific assesments serve as a starting point for reviewing Mission, Programming and Operations. Grid format with three comparison levels. Great for setting goals and objectives for your organization. 27 pages. Published January 2005.