In a sea of social media and with approximately three billion Internet users to date, it is no surprise that organizations are migrating online to reach their customers. Social media and mobile-friendly websites have become the top-priority of any thriving organization. Moreover, many small companies and non-profit organizations are noticing the benefits of using these free or cheap tools, finding simple but extremely effective methods to connect and inform customers.
In this webinar, we will examine why it is so important to utilize these online tools. We will also look at some simple and often free online tools that allow libraries to reach their customers in the best way. Finally, we will discuss the importance of enhancing a mobile presence for the furthest reach, and some easy but valuable methods for doing so.