Special guests are Andrew Halonen and Sara Timm with Amatrium, Inc and TIMMCO Advisory respectively.

This presentation will explore practical applications of AI across technical and commercial functions. On the technical side, Andrew will demonstrate how AI can extract information from drawings to support quoting, help solve electrical and hydraulic issues, assist with maintenance and spare parts, and create training materials.

On the commercial side, Sara will share how manufacturers can use AI tools to support market research, strengthen positioning and messaging, and develop more relevant sales and marketing content. She’ll also discuss where human expertise and judgment remain essential to getting useful, credible results from AI.