Northeast Ohio Regional Library System - Event Information
Increase Library Usage Through Strategic Merchandising
Marketing and Collection Management
There's a lot of science and psychology in the retail merchandising world that can benefit your library. In fact, it can not only invigorate and improve your everyday displays and signage, it can also increase your usage statistics. Trying it doesn't have to be difficult or expensive. In this webinar, Kathy Dempsey will explain what merchandising is and will reveal strategies to help you do it quickly and effectively with pro tips and lots of photographic examples.
Learn the difference between creating displays and doing merchandising
Understand how the magic of merchandising can increase library usage and circulation
Realize what turns people off and keeps them from entering your building
View photos of great (and not-so-great) merchandising from libraries around the world
Realize how merchandising, signage, and displays affect the user experience (UX)
Kathy Dempsey wrote the popular how-to tome The Accidental Library Marketer and founded her own marketing consultancy, Libraries Are Essential. Her work is dedicated to helping librarians and information professionals promote their value and expertise in order to gain respect and funding. Kathy has been the Editor of Marketing Library Services newsletter for 25 years, and was formerly Editor-in-Chief of Computers in Libraries magazine. She also blogs at The 'M' Word. She's a member of the New Jersey Library Association, and Founder of the Library Marketing and Communications Conference, which she chaired in 2015, 2016, and 2017.