Northeast Ohio Regional Library System - Event Information
The Library as Cause: Lessons from Winning Campaigns
Successful political candidates know that the right way to connect with their voters starts by sharing their vision for the community they serve. For library funding - either at the ballot box or through donor support - your library strategic or facilities plan is where your vision and hope reside. In this session, learn how to create a 'fundable plan' using the tools of winning political campaigns to frame the community conversation. Join EveryLibrary's executive director John Chrastka for a practical session that will help you deploy effective communications - both positive and opposition messaging - and provide you with useful take-home exercises for staff and boards.
John Chrastka is Founder and Executive Director of EveryLibrary, the fi rst nationwide political action committee (PAC) for libraries. EveryLibrary provides pro-bono strategic and tactical support to library communities when they are on the ballot. Since 2012, they have helped libraries win over $100 million at the ballot box. Chrastka is a former partner in AssociaDirect, a Chicago-based consultancy focused on supporting associations in membership recruitment, conference, and governance activities. He is a former President and member of the Board of Trustees for the Berwyn (Ill.) Public Library (2006–2015) and is a former President of the Reaching Across Illinois Libraries System (RAILS) multi-type library system. Prior to his work at AssociaDirect, he was Director for Membership Development at the American Library Association.