Northeast Ohio Regional Library System
Introduction to Content Marketing
Date/Time
3/15/2017
10:00 AM - 11:00 AM Eastern
10:00 AM - 11:00 AM Eastern
Event Description
"Has your library been promoting itself online through various social media channels (blogs, Facebook, etc.)? Have you seen mixed results? One way to be more effective online is by moving beyond the promotional mindset of traditional marketing and by embracing a different way of creating content that will engage and help serve the needs of your community. Are you ready to make your library’s online efforts more effective? Welcome to content marketing.
Content marketing may be a new term for librarians, but it is a growing and effective trend in the business world. In this workshop, Laura Solomon will introduce you to content marketing by teaching you how to create a content strategy and how to implement it. This workshop will explain this growing trend, as well as give you and your staff the tools they need to get started on creating your own content strategy."
Presenter: Laura Solomon, Library Services Manager, Ohio Public Library Information Network and author of The Librarian's Nitty Gritty Guide to Content Marketing and Doing Social Media So It Matters: A Librarian's Guide.
Content marketing may be a new term for librarians, but it is a growing and effective trend in the business world. In this workshop, Laura Solomon will introduce you to content marketing by teaching you how to create a content strategy and how to implement it. This workshop will explain this growing trend, as well as give you and your staff the tools they need to get started on creating your own content strategy."
Presenter: Laura Solomon, Library Services Manager, Ohio Public Library Information Network and author of The Librarian's Nitty Gritty Guide to Content Marketing and Doing Social Media So It Matters: A Librarian's Guide.
Location
Online
Via Adobe Connect
Via Adobe Connect
Contact Person
Melissa Lattanzi
(phone: 330-655-0531)
(phone: 330-655-0531)
Details
You will receive an email the afternoon prior to the webinar which will include your link to attend.
Competency: Marketing
GEO Cost: $40
Bronze Cost: $36
Silver Cost: $24
Gold Cost: FREE
It’s never too late to save your library money. NEO Memberships are pro-rated! Call us today to join.
Competency: Marketing
GEO Cost: $40
Bronze Cost: $36
Silver Cost: $24
Gold Cost: FREE
It’s never too late to save your library money. NEO Memberships are pro-rated! Call us today to join.
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Introduction to Content Marketing
E-Learning