Monday, May 16 | |
12:00 - 5:00pm | Exhibitor move-in / set rooms / AV check Meinders School of Business, Oklahoma City University |
3:30pm | OTIA Board of Directors and Annual Meeting (Open to all members) Meinders School of Business, Oklahoma City University |
5:30pm | Transportation departs from Embassy Suites OKC Downtown/Medical Center to Welcome Reception |
6:00 - 8:00pm | Welcome Reception hosted by Edmond Convention & Visitors Bureau University of Central Oklahoma CHK Central Boathouse 732 SE 6th Street Oklahoma City, OK 73129 (in boathouse district, downtown OKC) |
Tuesday, May 17 - DAYTIME Meinders School of Business @ Oklahoma City University 2501 N Blackwelder Avenue Oklahoma City, OK 73106 Attire: Business casual/logo-wear |
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8:00am | Registration, Exhibit Review, and Continental Breakfast |
8:30am | Welcome by Lt. Governor Todd Lamb, and Opening Keynote Presentation: The Naked Brand presented by Phil Bruno, The Naked Brand Destinations are learning that the way to win more visitors is – surprise! – total transparency. How naked are you? No more beauty shots. No more glorified flourishes of copy. Transparency is here and you have one choice–will transparency happen to you (could get ugly) or will you participate? |
10:00am | Break & Exhibit Review |
10:30am | Concurrent Workshops • Building Great Guest Experiences presented by Phil Bruno, President, Treat 'em Right The Experience Economy is here and now. If you don’t know what that means, you need to slap yourself and dial in to this enlightening presentation. In this session you’ll learn the competitive advantage of building experiences, not just offering products and services. Success stories from Phil’s own experiences with Fortune 500s, family owned businesses and not-for-profits will have you leaving this seminar with new ideas on creating memorable guest experiences that will keep them coming back! • How to Work the Motor Coach Market – It’s Not Your Grandma’s Fall Foliage Tour Anymore including panelists Todd Stallbaumer, Oklahoma Tourism & Recreation Department; Sandy Price, Oklahoma City Convention & Visitors Bureau; Max Paty, Be Native Tours A panel of industry professionals will give you the lowdown on the latest tips and trends to bring group tours to your destination. Are you building relevant itineraries that stand out above the rest? What are some of the most sought after group travel experiences? Today’s motor coach customers are “experiential,” and view travel not as a luxury, but as a necessity. Learn how to develop and promote inspiring, enriching itineraries that exceed the expectations of this ever-changing market. • Placemaking – Using Unified Branding, Urban Planning, and Cooperation to Design & Create Destinations presented by Ryan Thompson, The Atkins Group Are destinations discovered or made? Learn how places can be intentionally – and authentically created. Thompson will share case studies and strategies for placemaking including why walkability matters, how marketers should work with urban planner, how to create effective public-private partnerships, why unified branding is the glue and how to lead with vision to drive change. • Mobile App or Responsive Site presented by Adam Weber, Co-Founder, Bluebridge Why do I need both an app and a responsive site? What unique role does each play in my strategy? Why are both of them important? Adam's talk will answer these questions and give an overview on how to get the best out of both tools. Learn how to leverage their strengths to create a mobile strategy that turns the 'or' into 'and.’ |
11:30am | Break & Exhibit Review |
12:00pm | General Session Luncheon Keynote: Operation Gen Y – Attracting Young Urban Travelers presented by Crystal Washington, Social Media Marketing Strategist Attracting savvy Gen Ys requires creativity and innovative strategy. Throwing money into the newest technology fads is what many companies are doing—without any measurable results. In this session attendees will discover the key to becoming a Gen Y magnet! |
2:00pm | Break & Exhibit Review |
2:30pm | Concurrent Workshops • Top Tour Apps for Providers and Customers presented by Crystal Washington, Social Media Marketing Strategist Popular apps have made travelling easier, cheaper, and more fun! Are you up to date with the apps your clients are using? What about those for tourism site and tour providers? In this high-energy talk, Crystal will show you the very best apps for trip planning and entertainment! • Amped Up! How Social Media Can Help You Line’em up at the Gate for Festivals & Special Events presented by Sheila Scarborough, Tourism Currents Get people talking online about your festivals and events; with the right techniques, they will even help you spread the word beforehand. During the event, ensure that shared attendee experiences across the social web will make people wish they were there, and then continue the buzz afterward to build a community of fans and sustain interest throughout the year. Sheila will show you how social media marketing can raise visibility and attendance for your events, with plenty of examples plus a marketing checklist handout to take with you. • Creating a Comprehensive Mobile Strategy presented by Adam Weber, Co-Founder, Bluebridge With 80% of the world having a smartphone by the year 2020, most organizations are not doing enough to connect with their audience through mobile. Don't lose out on reaching your visitors - be where they are by creating a solid mobile presence. Adam will give actionable advice and strategies for CVBs and DMOs to create a comprehensive mobile plan to engage visitor's throughout their lifecycle and across devices. • Incorporating Agritourism into your Destination Mix presented by Stacy Tomas, PhD, OSU School of Hotel and Restaurant Administration Agritourism provides unique opportunities for tourists to connect to the rural lifestyle, local foods, and the heritage of an area. This session will cover some of the latest statistics and trends on agritourism from around the country. Strategies to build agritourism as part of your destination mix as well as local partnership opportunities will also be discussed. |
3:30pm | Break & Exhibit Review |
4:00pm | Closing Keynote Presentation: 10 Ways OTRD Can Help You Get Noticed presented by Oklahoma Tourism & Recreation Department The Oklahoma Tourism & Recreation Department promotes Oklahoma attractions to more than 8 million people a year – stateside and abroad. Meet the OTRD team and learn about all of the latest trends, research, and partnership opportunities available to industry members. |
Tuesday, May 17 - EVENING Oklahoma History Center 800 Nazih Zuhdi Dr. Oklahoma City, OK 73105 Attire: Business professional |
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5:30pm | Transportation to Oklahoma History Center for Redbud Awards Gala |
6:00 - 7:00pm | Cocktail Reception and Silent Auction A silent auction will be held during the RedBud Awards Gala. Proceeds will benefit tourism education programs. Auction item donations can be confirmed via the online registration form or by downloading this form. |
7:00 - 9:00pm | Dinner and Presentation of RedBud Awards |
9:15pm back to top |
Transportation back to Embassy Suites OKC Downtown/Medical Center |