Monday, May 18 | |
12:00 - 5:00pm | Exhibitor move-in / set rooms / AV check Meinders School of Business, Oklahoma City University |
3:30pm | OTIA Board of Directors and Annual Meeting (Open to all members) Meinders School of Business, Oklahoma City University |
5:30pm | Transportation departs from Crowne Plaza Hotel to Welcome Reception provided by Red Carpet Charters |
6:00 - 8:00pm | Welcome Reception at Exhibit C hosted by Chickasaw Country and Exhibit C Exhibit C is located at 1 E Sheridan Avenue, Oklahoma City, OK 73104 |
8:30 - 10:00pm | 9th Floor Hospitality Suite at Crowne Plaza Hotel hosted by the Woodward Convention & Visitors Bureau |
Tuesday, May 19 - DAYTIME Meinders School of Business @ Oklahoma City University 2501 N Blackwelder Avenue Oklahoma City, OK 73106 Attire: Business casual/logo-wear |
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8:00am | Registration, Exhibit Review, and Continental Breakfast |
8:30am | Opening Keynote Presentation: What Travelers Want... And How to Give it to Them! How Oklahoma Tourism Professionals Will Prosper in 2015 and Beyond presented by Daniel Levine, Director, The Avant-Guide Institute Oklahoma tourism professionals need to know what will be, not just what is now. So fasten your seat belts, put your tray tables in the upright position and get ready for an exhilarating look forward to the most intriguing and profitable trends that are just around the bend. Packed with spectacular examples of what visitors are thinking and doing, this essential presentation takes a one-of-a-kind look at the profound changes that are dramatically re-shaping the way people travel and how Oklahoma tourism stakeholders can benefit from these changes. Spotlighting remarkably original cases, Daniel utilizes the full resources of the Avant-Guide Institute to demonstrate how creative companies from a wide range of industries are profiting and prospering from shifting social values. Then he explores how you can take advantage of these same trends in inexpensive new ways to get attention, attract visitors, save money and increase sales. While this presentation is inspirational, funny and packed with amazing visuals, the focus is on the practical. You will learn about powerful new trends that will significantly impact your work, discover simple strategies to take advantage of these developments, and walk away with remarkable insights and tactics you can immediately put to use. |
10:00am | Break & Exhibit Review |
10:30am | Concurrent Workshops • How Behavioral Targeting is Changing the Travel Industry presented by Meredith Dillon, Regional Sales Director, Sojern Meredith Dillon with Sojern will share how Big Data and Behavioral Targeting are changing the dynamics of travel marketing, and their impact continues to grow as new technologies and tools are introduced and evolve. Explore ways you can leverage data in order to make informed marketing decisions, which result in a positive effect on sales and campaign strategies. Learn from success stories and case studies on how CVBs, hotels, and attractions are already using Big Data successfully; and discover new tracking tools and analytics available to travel marketers. • Branding Underdog Destinations presented by Winston Peraza, VP/Chief Creative Officer, Cubic Chances are, you've all sat at conferences and listened to other destination branding teams talk about what they did with their million dollar advertising budgets -- big brand launches, national ad campaigns, video ads in Times Square…but how does that apply to you, the "Underdog City" that doesn’t have anywhere close to a million dollars to spend? To be honest, it doesn't. With an imaginary budget built for a king, anything is possible. And although you can still move mountains (and ROI dollars) with a budget a fraction of the size, how you go about it looks a little different. In this session, Cubic will share their insights on how to brand “smaller” destinations, and show you how they've done it for places like Muskogee, OK, Tupelo, MS, Broken Bow, OK, and Southlake, TX. Additionally, they will unveil a new group booking engine that's guaranteed to shake up the profitability of destination branding. • Seven Things Every Tourism Organization Should Be Doing Even on a Small Budget presented by Jennifer Kalkman, Principal, Digital Generator LLC Let’s get real, there are all kinds of great marketing tools and tactics that we’d all love to employ in our tourism marketing. But the reality is that most Oklahoma tourism organizations are short staffed and tight on budget. Digital marketing is hands down the best way to reach large numbers of potential travelers inexpensively. Jennifer Kalkman, The Digital Generator, will share seven things that every Oklahoma tourism organization should be doing to strengthen their online presence, even on a small budget. • Digital Marketing Through Storytelling presented by Howard Tietjen and Daryl Whitworth, Madden Media Content marketing is one of the fastest-growing channels of communication. In 2014, marketers used more dollars than ever before in an effort to engage audiences through stories. This session provides an overview of the two most important aspects of this growing trend – the stories themselves and audience development. |
11:30am | Break & Exhibit Review |
12:00pm | General Super Session Welcome by Lt. Governor Todd Lamb Luncheon Keynote: The Traveler's Road to Decision presented by Amy Anderson and Shaun Aukland, Account Executives, Google Travelers today are inundated with options, and have significantly shifted how they access and consume media. We find that they are empowered to research in ways they never could, and hungry for meaningful content about their potential vacation plans. At the same time, the new digital canvas has blown open the ability to expand upon traditional creative spots to truly engage consumers with extensive digital narratives. In this session, Google will explore how the Internet has changed storytelling with the help of creative examples, and how travel companies can adapt to these changes. |
2:00pm | Break & Exhibit Review |
2:30pm | Concurrent Workshops • Digging Deeper on Digital: Learn From Your Peers presented by Amy Anderson and Shaun Aukland, Account Executives, Google Let's take it to the next level! This session is a follow-on to the Google keynote, and will feature a panel of in-state marketers that have found success in digital marketing. We'll discuss best strategies for executing video, mobile, and website strategies, often with limited budgets and resources. The panel will feature Kylie Vincent, Visit Stillwater; Maria Gus, Bartlesville Convention & Visitors Bureau; and LD Jones, Duncan Convention & Visitors Bureau, and will be moderated by Shaun Aukland and Amy Anderson of Google, and will allow for Q&A and open discussion on how to put your ideas into action. • Tourism + Mobile: What You Need to Know presented by Santiago Jaramillo, Founder/CEO, Bluebridge Santiago Jaramillo is Founder & CEO of Bluebridge, the largest provider of mobile apps for tourism in the country. Bluebridge was born from the idea to help organizations harness the power of mobile apps to connect with their customers and members. A good mobile strategy is an imperative for any destination that wants to engage visitors in our increasingly mobile world. In this session, Santiago covers the basics, outlining current trends and providing actionable tips that are guaranteed to jump-start even the most basic mobile strategy. • Hitting a Hospitality Homerun! Creating a Culture of Service in your Organization presented by Rebecca Eastham, PhD, Director Business and Industry Services, Meridian Technology Center Customer service in today's economy is a whole new ballgame. Our customers are demanding more of us and our businesses. In the game of baseball, league champions have a strong team, a winning attitude and the discipline to execute plays. These principles apply to our business too! We can hit it out of the ballpark with each and every customer if we create a culture of hospitality throughout our organizations. During this presentation, we will run the bases and discover the elements of a hospitality culture that is sure to create fans of the people we serve. You will leave this session with tips and ideas for hitting a hospitality homerun in your organization. • Networking Through Social Media presented by Brecca Farr, PhD, GCDF, Human Services Career Consultant, Oklahoma State University Networking – for yourself and for your organization – is an important skill and today’s media outlets provide many opportunities to network in the digital environment. An effective LinkedIn profile showcases your experience and skills as well as highlights your organization. Over 330million members use this powerful tool to promote opportunities, identify talent, and connect with problem solvers. During this session Brecca R. Farr, Ph.D., GCDF, Human Sciences Career Consultant with Oklahoma State University, will guide you through the process to “BRAND” your profile, offering helpful tips to gain the most professional impact from this networking platform. |
3:30pm | Break & Exhibit Review |
4:00pm | Closing Keynote Presentation: Adaptability Wins: Accelerating Growth & Innovation in Your DMO presented by Santiago Jaramillo, Founder/CEO, Bluebridge In an ever-changing marketing landscape, the #1 competitive differentiator is adaptability. How quickly a destination can make changes or course-correct will ultimately be a major determining factor in that destination’s overall success. In this program, Santiago shares his own experience with adaptability–from immigrating to American when he was in elementary school to completely rethinking the mobile app business model and forming Bluebridge. He then helps tourism organizations determine ways they can become more adaptable themselves. |
Tuesday, May 19, 2015 - EVENING Oklahoma History Center 800 Nazih Zuhdi Dr. Oklahoma City, OK 73105 Attire: Business professional |
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5:30pm | Transportation to Oklahoma History Center for Redbud Awards Gala provided by Red Carpet Charters |
6:00 - 7:00pm | Cocktail Reception and Silent Auction A silent auction will be held during the RedBud Awards Gala. Proceeds will benefit tourism education programs. Click here to download a donation form. |
7:00 - 9:00pm | Dinner and Presentation of RedBud Awards |
9:15pm back to top |
Transportation back to Crowne Plaza Hotel provided by Red Carpet Charters |