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PRODID://NEOL//147750
BEGIN:VEVENT
DTSTAMP:20260517T060709
VTIMEZONE:America/New_York
DTSTART:20170802T140000Z
DTEND:20170802T150000Z
UID:147750
SUMMARY:The Librarian as Candidate: How to Activate Voters and Constituents for Support
LOCATION:Online, Via Adobe Connect
DESCRIPTION:The Librarian as Candidate: How to Activate Voters and Constituents for Support\n\n08/02/17 10:00 AM EST\n - 08/02/17 11:00 AM EST\Description:\nVoters, constituents, and donors behave the way they do specific reasons, and very little of it has to do with what "library conventional wisdom" says. Most of what drives their behavior—at the polls, when you ask them to advocate, or when you appeal to them for donations—is not their own user experience, but is instead their perceptions and attitudes of the public library as an institution and the people who work there. In this session, John Chrastka, Executive Director of EveryLibrary, will share critical public-perception data and field-tested messages to activate those perceptions to help you shape more effective marketing for your library. You will learn short, actionable messaging and marketing techniques to begin to update citizens' perceptions and to change their attitudes in your favor.\n\nPresenter: \nJohn Chrastka is Founder and Executive Director of EveryLibrary, the fi rst nationwide political action committee (PAC) for libraries. EveryLibrary provides pro-bono strategic and tactical support to library communities when they are on the ballot. Since 2012, they have helped libraries win over $100 million at the ballot box. Chrastka is a former partner in AssociaDirect, a Chicago-based consultancy focused on supporting associations in membership recruitment, conference, and governance activities. He is a former President and member of the Board of Trustees for the Berwyn (Ill.) Public Library (2006–2015) and is a former President of the Reaching Across Illinois Libraries System (RAILS) multi-type library system.\n\n \Details:\nWho should attend:  All library employees\nCompetency:  Advocacy\n\nGEO Cost:      $40\nBronze Cost:  $24\nSilver Cost:    FREE\nGold Cost:    FREE\n\nIt’s never too late to save your library money. NEO Memberships are pro-rated! Call us today to join.\Location:\nOnline\nVia Adobe Connect\n,
X-ALT-DESC;FMTTYPE=text/html:The Librarian as Candidate: How to Activate Voters and Constituents for Support<br /><br />08/02/17 10:00 AM EST - 08/02/17 11:00 AM EST<br />Description:<br />Voters, constituents, and donors behave the way they do specific reasons, and very little of it has to do with what &quot;library conventional wisdom&quot; says. Most of what drives their behavior&mdash;at the polls, when you ask them to advocate, or when you appeal to them for donations&mdash;is not their own user experience, but is instead their perceptions and attitudes of the public library as an institution and the people who work there. In this session, John Chrastka, Executive Director of EveryLibrary, will share critical public-perception data and field-tested messages to activate those perceptions to help you shape more effective marketing for your library. You will learn short, actionable messaging and marketing techniques to begin to update citizens' perceptions and to change their attitudes in your favor.<br />
<br />
Presenter:&nbsp;<br />
<strong>John Chrastka</strong> is Founder and Executive Director of EveryLibrary, the fi rst nationwide political action committee (PAC) for libraries. EveryLibrary provides pro-bono strategic and tactical support to library communities when they are on the ballot. Since 2012, they have helped libraries win over $100 million at the ballot box. Chrastka is a former partner in AssociaDirect, a Chicago-based consultancy focused on supporting associations in membership recruitment, conference, and governance activities. He is a former President and member of the Board of Trustees for the Berwyn (Ill.) Public Library (2006&ndash;2015) and is a former President of the Reaching Across Illinois Libraries System (RAILS) multi-type library system.<br />
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&nbsp;<br />Details:<br /><font face="Verdana" size="2"><font face="Verdana" size="2">Who should attend:&nbsp; All library employees<br />
Competency:&nbsp; Advocacy<br />
<br />
<font face="Verdana" size="2"><font face="Verdana" size="2"><span style="font-size: small; font-family: Verdana;">GEO Cost: &nbsp; &nbsp;&nbsp; $40</span><br style="font-size: small; box-sizing: border-box; font-family: Verdana;" />
<span style="font-size: small; font-family: Verdana;">Bronze Cost:&nbsp; $</span>24<br style="font-size: small; box-sizing: border-box; font-family: Verdana;" />
<span style="font-size: small; font-family: Verdana;">Silver Cost:&nbsp;&nbsp;&nbsp; FREE</span><br style="font-size: small; box-sizing: border-box; font-family: Verdana;" />
<span style="font-size: small; font-family: Verdana;">Gold Cost:&nbsp;&nbsp;&nbsp; FREE</span><br style="font-size: small; box-sizing: border-box; font-family: Verdana;" />
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<strong><font face="Verdana" size="2" style="box-sizing: border-box; font-family: Verdana; font-size: small;"><font face="Verdana" size="2" style="box-sizing: border-box;"><font face="Verdana" size="2" style="box-sizing: border-box;"><font face="Verdana" size="2" style="box-sizing: border-box;"><font face="Verdana" size="2" style="box-sizing: border-box;"><em style="box-sizing: border-box;">It&rsquo;s never too late to save your library money. NEO Memberships are pro-rated! Call us today to join.</em></font></font></font></font></font></strong></font></font></font></font><br />Location:<br />Online<br />Via Adobe Connect<br />,  
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